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Muscling Up at the Detroit Auto Show

Green cars give way to performance vehicles at NAIAS.

by on Jan.15, 2014

The new Corvette Z06, dubbed "The Big Nasty" by GM's global product development chief Mark Reuss.

What a difference a year can make.  When the doors opened at Detroit’s Cobo Center for the 2013 North American International Auto Show, visitors were greeted by an array of new hybrids, plug-ins and pure electric vehicles, and even got the opportunity to drive some of the latest green machines on a special course in the sprawling convention center’s basement.

While there are a number of green machines on display as the 2014 auto show gets set to open to the public, the spotlight is shining in a different direction.  Nowhere is that more apparent than at the Toyota stand.

Power to the People!

Only last November, the Japanese giant detailed plans to put a new hydrogen car into production by 2015. But while a prototype is on display, Toyota’s big news for Detroit is the FT-1 sports car concept which, the maker notes, was outfitted with a classic, high-performance internal combustion engine, not one of its many hybrid drivetrains.

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Ford, GM, Chrysler Battle it Out on Woodward

Woodward Dream Cruise brings new marketing battle.

by on Aug.19, 2011

You wouldn’t think that they’d run out of space along Woodward Avenue.

But Ford Motor Co., General Motors and Chrysler Group are busy scraping together space for this year’s Woodward Dream Cruise, Detroit’s home grown version of Mardi Gras, which annually celebrates the city’s passion for cars old new.

With Detroit’s fortunes on the upswing this year, the Motor City’s Big Three have renewed their commitment to the annual event – which routinely draws as many as 40,000 or more classic muscle cars and other cruisers – and a million or more fans lining the long route from Detroit to its northern neighbor Pontiac.

Ford, Chrysler and GM are fighting for turf along the route of the Dream Cruise, which is already drawing crowds and special events that are used for everything from raising funds for charity to corporate entertainment.

Stay in the Know!

GM, for example, is using the 2011 Woodward Dream Cruise to help celebrate the 100th anniversary of the Chevrolet Brand and on Thursday paraded dozen of classic Chevy metal – along with a number of  brand new vehicles, including more than 60 Chevrolet Volts — down the wide boulevard in what was the largest gathering of privately-owned Volts since the cars was launched last year.

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