The new Chevrolet Camaro is finally on the road.
“Timing,” goes the old adage, “is everything.” But at this particular moment, it’s not easy to say whether the return of the Chevrolet Camaro is timed perfectly or primed for failure.
You might decide yourself, after checking out these pics of the production Camaro. But there’s no question, Chevy’s parent, General Motors, certainly could use a hit, and it’s going to put some heavy promotional dollars behind the arrival of the new pony car at U.S. dealer showrooms. But marketing dollars are scarce, and so are U.S. car buyers, the current market operating at less than a 10 million annual rate, compared with more than 17 million earlier in the decade.
Meanwhile, it’s unclear how American motorists will view a high-performance muscle car, even with the current slump in fuel prices. But Chevy plans to expand its Camaro line-up, both up and down market. It hopes to give chase to the current leader in the muscle car segment, Ford’s Mustang, while also offering more fuel-stingy V-6 engines for those who might like the look of the new Camaro, but without the tire-squealing torque.
TheDetroitBureau.com will get its first chance to get behind the wheel of the new Camaro, later this week, and we’ll have plenty to tell you when we’re done.
In the meantime, turn the page for the complete press release on the new Camaro.