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Posts Tagged ‘muscle car sales’

Muscle Cars Rule Again

Why advertise a car that’s already sold out?

by on Jul.02, 2015

The Dodge Challenger and Charger Hellcat models take center stage in the new Predators ad campaign.

At 707 horsepower, the Dodge Challenger and Charger Hellcat models are the most powerful muscle cars to ever roll off a Detroit assembly line, and the fastest. Just ask any dealer who has watched the two vehicles squeal out of showrooms faster than the factory can build them.

Even though Dodge is heavily promoting the Hellcat models in a series of new 30- and 90-second ads, the Hellcats are sold out for the rest of the 2015 model-year. But parent Fiat Chrysler isn’t the only one struggling to meet demand. Ford Motor Co. saw a roughly 40% jump in sales of its long-popular Mustang last month, and while sales are off a bit for the Camaro, Chevrolet expects a big surge of demand once it launches the all-new 2016 version in the months ahead.

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Only a few years ago, skeptics were predicting the demise of the muscle car, with the classic V-8 likely to be relegated to the automotive rust heap. Hybrids and battery-cars were expected to take their place. But as recent sales figures have demonstrated, Americans aren’t about to abandon their long-standing passion for performance. These days, manufacturers are being forced to pile on the incentives to get buyers to consider those alternative-power vehicles.

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Muscle Car Sales Charging Up in America

Buyers pony up cash despite challenges of ownership.

by on Jun.30, 2015

Muscle car sales, including those of the Dodge Challenger, are on the rise in the U.S.

If it appears that there are more Mustangs, Camaros, Challengers on the roads around town, it’s not a figment of your imagination: American muscle cars are big sellers these days.

According to Experian Automotive, muscle car sales are up more than 35% in the last nine years with the Ford Mustang and Chevy Camaro leading the charge. Through May Ford sold 56,571 Mustangs; Chevy sold 33,982 Camaros, according to Autodata Corp. The Dodge Challenger is in third place, with 30,166 sold.

Power and Performance News!

“The love of the Mustang combined with the reintroduction of the Camaro, Challenger and Charger has sparked a resurgence of the muscle car,” said Brad Smith, Experian’s director of automotive statistics. (more…)

Dodge Hellcat Orders Bust Bank

Buyer demand outstrips supply capability.

by on May.19, 2015

Sales of the 707-hp Dodge Challenger SRT Hellcat and its four-door Charger sibling are smoking hot. So hot, they've been capped for 2015.

With the introduction of the new Chevy Camaro and the celebration of the 50th anniversary the Ford Mustang, FCA’s muscle cars – Dodge Challenger and Charger Hellcats and the Viper – are almost getting lost in the shuffle … except with buyers.

In fact, sales are so strong that FCA US, the old Chrysler Group, capped orders for the hot-selling 707-horsepower Hellcat models. Dodge and SRT received more than 4,500 orders for the new 2015 Dodge Challenger SRT Hellcat in just the first five days after orders opened in September.

Power and Performance News!

Tim Kuniskis, president of the Dodge and SRT brands, said the Hellcats have been a major success. Their popularity put too much pressure on the order bank because buyers were putting in multiple orders in an effort to secure one of the popular cars so they shut it down. (more…)