Looking for the perfect gift for the tech-savvy mom on Mother’s Day? Forget flowers. Think about an iPod or, if your budget can stand it, a new Honda Odyssey.
Those are some of the findings of a new study that defies the conventional wisdom about soccer moms.
“If you think moms are behind the times, think again,” Deb Grieb, an analyst with the research firm, AutoPacific, Inc. “The stereotypical idea of a mom is someone who just hauls her kids back and forth. But because they’re on the road more, their need for technology is greater than many folks – especially if they’re a working mom.”
With the weekend holiday in mind, Grieb took a closer look at a group of mothers who truly plug into today’s connected and digitized world.
The Honda Odyssey proves to be the most popular vehicle among these tech-savvy mothers, and by a wide margin, accounting for roughly one in 11 women in the group. The next most popular model, the Nissan Altima, doesn’t even come close. That likely makes sense not only because of the predilection among moms for minivans, but because the Odyssey offers a lot of high-tech features, such as backup cameras, power doors and Bluetooth hands-free phone systems. (more…)