Automakers are intent on entering the connected world, loading their latest vehicles up with high-tech features such as 4G WiFi hotspots, voice-operated navigation, and even infotainment systems that can read out Facebook posts. But while these may appeal to young, tech-savvy shoppers, other buyers question the benefits, according to a new report by J.D. Power and Associates.
The quality consultancy’s latest APEAL study finds that, on the whole, car buyers are slightly less pleased with the new cars, trucks and crossovers they are being offered this year. But the survey of recent buyers did find gains in owner satisfaction when it comes to improvements in vehicle fuel economy. Buyers are much more ambiguous about high-tech additions to their new vehicles.
Porsche was the highest-ranked brand in the latest study, while Hyundai delivered a surprise by landing the top spot among mainstream brands.
“Manufacturers often look to new features and technologies to keep their vehicles fresh and attractive, but designing systems that consumers find intuitive and easy to use has been a challenge,” said Power Vice President Renee Stephens.