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Mopar Blitzing SEMA with Entire FCA Portfolio

FCA seeks growth in aftermarket accessories sales.

by on Oct.23, 2015

FCA offered a sneak peek at the Mopar-customized Dodge Challenger it's bringing to the SEMA show next month in Las Vegas.

Mopar, FCA U.S.’ purveyor of accessories and performance parts, is offering a peek at what it is preparing to roll out for Specialty Equipment Market Association Show in Las Vegas in early November.

A mix of production and concept Mopar products have been bolted on to transform Chrysler, Dodge, Jeep, Ram and Fiat vehicles, demonstrating how the Mopar brand can help owners personalize their vehicles.

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It’s also a reflection of the newly rediscovered importance that aftermarket accessories can make a major impact on an automaker’s bottom line. FCA is just one of several makers that have been upping the ante with their presence at SEMA in recent years. (more…)

Chrysler Shaking Things Up: The Shaker Hood is Back

New limited-edition Mopar ’14 Challenger Debuts at SEMA.

by on Nov.06, 2013

Chrysler is looking to make some noise, loud noise, with the 2014 Mopar Challenger it unveiled at the SEMA show this week.

Chrysler is going forward into the past. Some of the maker’s most important announcements at this year’s SEMA Show harken back in its history, notably including the decision to revive the classic “Shaker” hood that was a hallmark of some of Chrysler’s most fearsome products during the original muscle car era.

The maker’s Dodge brand also announced plans to revive the ‘70s-era “SCAT Pack,” with the introduction of three new high-performance accessory packages for a range of its latest models. They will likely be in hot demand for the third key Chrysler announcement at the 2013 SEMA aftermarket show, the unveiling of the Mopar ’14, a limited-edition version of the Dodge Challenger.

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Considering its traditional emphasis on performance, the SEMA Show was the perfect venue for the three announcements, especially the revival of the gone-but-not-forgotten Shaker hood, the name given to a top-mounted, cold-air intake scoop that helped feed the beasts that powered classic models like the original Dodge Challenger and Charger muscle cars. (more…)

Mopar Bridging the Gap Between Factory and Aftermarket

New Mopar ’14 coming to SEMA Show in November.

by on Oct.14, 2013

Mopar will reveal 20 customized models at the SEMA Show next month -- including the new limited-edition Mopar '14 model.

The “other” Chrysler Group brand will be making a big splash when the annual SEMA Show rolls into Las Vegas next month, Mopar planning to reveal 20 different customized versions of various Chrysler, Dodge, Ram, Fiat and SRT models – and perhaps a unique vehicle of its own, hints MOPAR president Pietro Gorlier.

For years operating in the shadows as little more than the supplier of replacement wipers and wheels, Mopar has begun to emerge as a distinct brand – and profit center — of its own since Chrysler was taken over by Fiat following the U.S. maker’s 2009 bankruptcy.  And observers say that’s no surprise. The automotive aftermarket has become big business, generating at least $30 billion in sales annually, according to the Special Equipment Marketers Association which sponsors the annual Las Vegas show.

Aftermarket News!

Mopar isn’t abandoning its traditional business. If anything, it has expanded its operations as the provider of replacement parts for the combined Chrysler-Fiat alliance. But it is also positioning itself as a powerhouse rival to traditional aftermarket vendors, whether producing parts of its own or sourcing them from outside vendors.


Chrysler Offers Sneak Peek at SEMA Show Specials

Beach cruisers, super Darts, customized Vipers and a variety of other offerings.

by on Oct.12, 2012

The heavily customized SRT SEMA Viper.

While the kids may be getting their costumes ready and dreaming of shopping bags full of candy, gearheads know the real place to celebrate Halloween is Las Vegas.  Yep, you will find some wild costumes cruising the Strip, but the best treats in town will be on display at the Las Vegas Convention Center at the annual SEMA show.

For those who haven’t caught it before, the Specialty Equipment Marketers Association is the annual gathering for all sorts of aftermarket parts makers, tuners – and major manufacturers, like Chrysler, who roll into Sin City with some exotic updates of their more conventional product lines.

The Last Word!

That will include an assortment of offerings from Chrysler and its Italian ally Fiat, the partners today giving us an advance look at some of the SEMA specials they’ll have on display – including Mopar-ized vehicles from the Dodge, Jeep, Chrysler, Ram and Fiat brands.  Perhaps the big draw, however, will be the all-new SRT Viper.


Mopar Muscling in at SEMA

Chrysler/Fiat planning to reveal 30 “Moparized” models at annual aftermarket show.

by on Oct.26, 2011

Mopar will give the Dodge Challenger a Viper ACR makeover for SEMA.

For those who’re wondering what all those little econo-cars are doing at this year’s SEMA Show, don’t worry.  The annual aftermarket extravaganza hasn’t abandoned the muscle that normally covers the wide aisles of the Las Vegas Conventional Center.

Chrysler and its Italian partner Fiat, for one thing, plan to fill their floor space with 30 “Mopar-ized” models this year, including a Mopar-modified Dodge Challenger SRT8 ACR and the Chrysler 300 SF6.

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“The aftermarket is a $34 billion-a-year industry and SEMA is the perfect place to showcase everything that Mopar has to offer,” said Pietro Gorlier, President and CEO of Chrysler’s service, parts and customer care division.

Long operating in the shadows, Mopar is making a move into the limelight, both by expanding its catalogue of parts and accessories and, starting with the 2010 Dodge Challenger Mopar ‘10, a limited edition muscle car, putting its name on a series of limited-edition performance machines.