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Posts Tagged ‘mopar news’

Jeep Design, Mopar Letting It All Hang Out for Moab

Seven new concepts ready for Easter Safari.

by on Mar.20, 2018

The Jeep Sandstorm concept is one of seven that Jeep will be taking to the 52nd Annual Moab Easter Jeep Safari.

Jeep is making its yearly trek out to Utah for the Annual Moab Easter Jeep Safari with seven concept utes in tow that reveal what the brand and its Mopar aftermarket sibling can do with a Jeep.

The brand has been bringing out concept vehicles for nearly a decade, seeking to inspire and be inspired by the thousands of enthusiasts who flock to this event — this year is the 52nd annual edition — to show off the capability of their Jeeps and learn from others how to make what they’ve got even better.

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“Pushing the limit is something the Jeep brand is no stranger to and these seven new, exciting and capable concept vehicles are the latest example of that,” said Mike Manley, head of Jeep Brand, FCA. (more…)

Dodge, Mopar Sponsoring NHRA Event

Dodge enhancing racing status with NHRA partnership.

by on Feb.19, 2018

Dodge and Mopar continue to support NHRA racing with the sponsorship of the Mile High Nationals in Denver.

With the releases of the Hellcat and Demon models, it may seem like Dodge is looking to fill the world with street-legal drag racers. Well, now it’s working with the track-only monsters as it has signed on as title sponsor of the NHRA Mello Yello Drag Racing Series national event at Bandimere Speedway in Denver.

The brand has a long history with the NHRA, including its aftermarket performance brand, Mopar. The 2018 Dodge Mile-High NHRA Nationals Powered by Mopar marks the 30th year that FCA US LLC brands are race sponsors, one of the longest partnerships in all of motorsports.

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“Performance and competition fuel Dodge owners and the Dodge//SRT team every day,” said Steve Beahm, head of Passenger Cars, Dodge//SRT, Chrysler and Fiat, FCA – North America. (more…)

Mopar Gets Mitts on Ram 1500 in Chicago

FCA's aftermarket arm brings style, functionality to Ram trucks.

by on Feb.09, 2018

The outdoor-sport-themed 2019 Ram 1500 highlights the 200-plus Mopar parts and accessories available for the all-new truck.

Fiat Chrysler Automobile N.V.’s Ram and Mopar brands combined at the Chicago Auto Show to display an outdoor-sport-themed 2019 Ram 1500 that was modified with a selection of the more than 200 Mopar parts and accessories.

The show truck highlighted the menu of Mopar products available for the new Ram 1500. The fit, finish and function of all Mopar parts and accessories were developed in concert with Ram engineers and designers to harmonize with the all-new Ram.

Truck News!

“At the Chicago Auto Show, Mopar is showcasing the art of the possible when it comes to accessorizing the all-new Ram 1500,” said Pietro Gorlier, Head of Parts and Service (Mopar), FCA. “With more than 200 parts and accessories, available at launch, Mopar delivers the largest array of factory-backed, authentic products to personalize the new Ram 1500 and make it truly one of a kind.” (more…)

Mopar Marks 80th Anniversary with Debut of Limited Edition Challenger

Mopar '17 Dodge Challenger is eighth in ongoing series.

by on Feb.10, 2017

Mopar chief Pietro Gorlier shows off the two versions of the Mopar '17 Dodge Challenger.

Mopar is celebrating its 80th anniversary in style, rolling out a customized version of the Dodge Challenger at this year’s Chicago Auto Show.

The Mopar ’17 Dodge Challenger is the latest in a series of limited-edition muscle cars from the parts division of Fiat Chrysler Automobiles. Only 160 of them will be offered, split evenly between two distinctive color schemes.

Product News!

“Since its birth in 1937, Mopar has evolved from the name of an antifreeze product to a global customer-care brand,” said Pietro Gorlier, the head of the parts brand. “The Mopar ’17 Dodge Challenger, our latest limited-edition vehicle, is a testament to this philosophy, showcasing how Mopar assists owners in personalizing all FCA U.S. vehicles.” (more…)

FCA Rolls Out Custom Jeeps, Utes and Minivans for SEMA

There's even a rolling beer hall.

by on Nov.01, 2016

Trick or treat? This pumpkin-hued Jeep CJ66 melds three generations of Wrangler sheet metal and components.

Didn’t have enough Halloween to make you happy? Well, the folks at Fiat Chrysler Automobiles have pulled off some intriguing tricks to deliver an assortment of treats as the annual SEMA Show opens in Las Vegas.

Customized by the MOPAR parts and accessories division, FCA has unveiled six intriguing concept vehicles covering the gamut from minivan to crossover, muscle car to SUV. There’s even a rolling barroom that would be the ultimate way to go tailgating.

What a Concept!

With two of the SEMA Show Cars, MOPAR has used a little wizardry, combining both old and new parts and components to create a pair of vehicles that are entirely unique. That starts with the Dodge Shakedown Challenger, which starts out with the body of a 1971 Challenger Coupe. But it doesn’t end that way.


Mopar Back with Limited-Edition ’16 Ram Rebel

Truck side of automaker gets tweaked. 

by on Jun.16, 2016

Mopar got its hands on the this Ram Rebel and upped the performance and the toughness.

Fiat Chrysler’s in-house performance and parts shop is back with another in a string of amped-up models – but for the first time it is turning to the truck side of the FCA product line-up.

The plan is to offer just 500 of the Mopar ’16 Ram Rebel trucks, the latest in a portfolio of specially modified vehicles that have, in the past, included the Challenger, Charger, Chrysler 300 and Dart. The decision to go with the Ram pickup is a no-brainer considering the surge in demand for light trucks, and pickups, in particular.

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The Mopar ’16 Ram Rebel will feature a unique look, and plenty of performance accessories from the service and parts division’s extensive catalogue. Those include new intake and exhaust components, unique wheels and plenty of loud graphics. (more…)

Mopar Set Up for SEMA with Concept Vehicles

Performance brand sales are up 20% in 2015.

by on Nov.03, 2015

The Dodge Challenger GT AWD Concept boasts a 5.7-liter Hemi V-8 engine using an AWD package to power all four wheels, plus an eight-speed transmission.

One of the bright spots in Fiat’s acquisition of the Chrysler Group has been the boost Mopar, the aftermarket division, has given the company’s bottom line and put extra spark in the company’s model line.

FCA doesn’t break out the financial number for Mopar but it has said sales are up 20% and Mopar is showing off a huge line-up of production and concept parts and accessories at the Specialty Equipment Market Association Show in Las Vegas.

What's Old is New!

“The line-up of Mopar-modified vehicles premiering at SEMA represents real-world examples of our brand’s continued commitment to helping owners create customized dream rides that suit their specific lifestyles and passions,” said Pietro Gorlier, head of Parts and Service (Mopar), FCA – Global. (more…)

Mopar Blitzing SEMA with Entire FCA Portfolio

FCA seeks growth in aftermarket accessories sales.

by on Oct.23, 2015

FCA offered a sneak peek at the Mopar-customized Dodge Challenger it's bringing to the SEMA show next month in Las Vegas.

Mopar, FCA U.S.’ purveyor of accessories and performance parts, is offering a peek at what it is preparing to roll out for Specialty Equipment Market Association Show in Las Vegas in early November.

A mix of production and concept Mopar products have been bolted on to transform Chrysler, Dodge, Jeep, Ram and Fiat vehicles, demonstrating how the Mopar brand can help owners personalize their vehicles.

Get in the Game!

It’s also a reflection of the newly rediscovered importance that aftermarket accessories can make a major impact on an automaker’s bottom line. FCA is just one of several makers that have been upping the ante with their presence at SEMA in recent years. (more…)

Life’s a Drag, Says Mopar

Parts and performance division launches supercharged Drag Pak

by on Jun.26, 2015

Kind of a drag. Mopar launches two versions of its new Dodge Challenger Drag Pak.

Just because life’s a drag doesn’t mean you can’t enjoy yourself. And for performance fans, Fiat Chrysler says it has just the cure – the new Mopar Dodge Challenger Drag Pak which will offer a choice of engines including Mopar’s first supercharged package.

The Drag Pak is a factory-prepped package car specifically tuned for drag racing, and gives buyers the option of either a 426-cubic-inch Hemi V-8 or a supercharged 354-ci Hemi.

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“Today, we write the next page in our performance playbook with the reveal of the production Mopar Dodge Challenger Drag Pak, a vehicle that offers, for the first time, a supercharged engine that provides our racers more options,” said Pietro Gorlier, Mopar President and CEO, “Our brand,” he added, “is committed to supporting Mopar drivers who compete at all levels.”


Mopar to Unveil Three Customized Cars at NAIAS

Jeep Renegade, Dodge Challenger get special primping for auto show.

by on Jan.09, 2015

The Mopar display at the 2015 North American International Auto Show will spotlight an urban Mopar-equipped Jeep Renegade and two other vehicles.

Chrysler…er, make that FCA US LLC…will have a strong presence at this year’s NAIAS. Er, make that the North American International Auto Show. And that includes a trio of customized models, two takes on the new Jeep Renegade, a third on the Dodge Challenger.

The updated Jeep Renegade concepts might generate some of the strongest interest considering the new SUV isn’t even on the road yet – and the two show cars are meant to highlight two very different aspects of the little ute’s personality.

On Top of the News!

Of course, Mopar is also aiming to attract buyers who might want to dump a little money into their new FCA vehicles. Customization has become big business in the U.S., according to trade organization SEMA, whose members sold more than $30 billion in parts last year. (more…)