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FCA Rolls Out Custom Jeeps, Utes and Minivans for SEMA

There's even a rolling beer hall.

by on Nov.01, 2016

Trick or treat? This pumpkin-hued Jeep CJ66 melds three generations of Wrangler sheet metal and components.

Didn’t have enough Halloween to make you happy? Well, the folks at Fiat Chrysler Automobiles have pulled off some intriguing tricks to deliver an assortment of treats as the annual SEMA Show opens in Las Vegas.

Customized by the MOPAR parts and accessories division, FCA has unveiled six intriguing concept vehicles covering the gamut from minivan to crossover, muscle car to SUV. There’s even a rolling barroom that would be the ultimate way to go tailgating.

What a Concept!

With two of the SEMA Show Cars, MOPAR has used a little wizardry, combining both old and new parts and components to create a pair of vehicles that are entirely unique. That starts with the Dodge Shakedown Challenger, which starts out with the body of a 1971 Challenger Coupe. But it doesn’t end that way.

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Mopar Back with Limited-Edition ’16 Ram Rebel

Truck side of automaker gets tweaked. 

by on Jun.16, 2016

Mopar got its hands on the this Ram Rebel and upped the performance and the toughness.

Fiat Chrysler’s in-house performance and parts shop is back with another in a string of amped-up models – but for the first time it is turning to the truck side of the FCA product line-up.

The plan is to offer just 500 of the Mopar ’16 Ram Rebel trucks, the latest in a portfolio of specially modified vehicles that have, in the past, included the Challenger, Charger, Chrysler 300 and Dart. The decision to go with the Ram pickup is a no-brainer considering the surge in demand for light trucks, and pickups, in particular.

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The Mopar ’16 Ram Rebel will feature a unique look, and plenty of performance accessories from the service and parts division’s extensive catalogue. Those include new intake and exhaust components, unique wheels and plenty of loud graphics. (more…)

Mopar Set Up for SEMA with Concept Vehicles

Performance brand sales are up 20% in 2015.

by on Nov.03, 2015

The Dodge Challenger GT AWD Concept boasts a 5.7-liter Hemi V-8 engine using an AWD package to power all four wheels, plus an eight-speed transmission.

One of the bright spots in Fiat’s acquisition of the Chrysler Group has been the boost Mopar, the aftermarket division, has given the company’s bottom line and put extra spark in the company’s model line.

FCA doesn’t break out the financial number for Mopar but it has said sales are up 20% and Mopar is showing off a huge line-up of production and concept parts and accessories at the Specialty Equipment Market Association Show in Las Vegas.

What's Old is New!

“The line-up of Mopar-modified vehicles premiering at SEMA represents real-world examples of our brand’s continued commitment to helping owners create customized dream rides that suit their specific lifestyles and passions,” said Pietro Gorlier, head of Parts and Service (Mopar), FCA – Global. (more…)

Mopar Blitzing SEMA with Entire FCA Portfolio

FCA seeks growth in aftermarket accessories sales.

by on Oct.23, 2015

FCA offered a sneak peek at the Mopar-customized Dodge Challenger it's bringing to the SEMA show next month in Las Vegas.

Mopar, FCA U.S.’ purveyor of accessories and performance parts, is offering a peek at what it is preparing to roll out for Specialty Equipment Market Association Show in Las Vegas in early November.

A mix of production and concept Mopar products have been bolted on to transform Chrysler, Dodge, Jeep, Ram and Fiat vehicles, demonstrating how the Mopar brand can help owners personalize their vehicles.

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It’s also a reflection of the newly rediscovered importance that aftermarket accessories can make a major impact on an automaker’s bottom line. FCA is just one of several makers that have been upping the ante with their presence at SEMA in recent years. (more…)

Life’s a Drag, Says Mopar

Parts and performance division launches supercharged Drag Pak

by on Jun.26, 2015

Kind of a drag. Mopar launches two versions of its new Dodge Challenger Drag Pak.

Just because life’s a drag doesn’t mean you can’t enjoy yourself. And for performance fans, Fiat Chrysler says it has just the cure – the new Mopar Dodge Challenger Drag Pak which will offer a choice of engines including Mopar’s first supercharged package.

The Drag Pak is a factory-prepped package car specifically tuned for drag racing, and gives buyers the option of either a 426-cubic-inch Hemi V-8 or a supercharged 354-ci Hemi.

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“Today, we write the next page in our performance playbook with the reveal of the production Mopar Dodge Challenger Drag Pak, a vehicle that offers, for the first time, a supercharged engine that provides our racers more options,” said Pietro Gorlier, Mopar President and CEO, “Our brand,” he added, “is committed to supporting Mopar drivers who compete at all levels.”

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Mopar to Unveil Three Customized Cars at NAIAS

Jeep Renegade, Dodge Challenger get special primping for auto show.

by on Jan.09, 2015

The Mopar display at the 2015 North American International Auto Show will spotlight an urban Mopar-equipped Jeep Renegade and two other vehicles.

Chrysler…er, make that FCA US LLC…will have a strong presence at this year’s NAIAS. Er, make that the North American International Auto Show. And that includes a trio of customized models, two takes on the new Jeep Renegade, a third on the Dodge Challenger.

The updated Jeep Renegade concepts might generate some of the strongest interest considering the new SUV isn’t even on the road yet – and the two show cars are meant to highlight two very different aspects of the little ute’s personality.

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Of course, Mopar is also aiming to attract buyers who might want to dump a little money into their new FCA vehicles. Customization has become big business in the U.S., according to trade organization SEMA, whose members sold more than $30 billion in parts last year. (more…)

Chrysler Shaking Things Up: The Shaker Hood is Back

New limited-edition Mopar ’14 Challenger Debuts at SEMA.

by on Nov.06, 2013

Chrysler is looking to make some noise, loud noise, with the 2014 Mopar Challenger it unveiled at the SEMA show this week.

Chrysler is going forward into the past. Some of the maker’s most important announcements at this year’s SEMA Show harken back in its history, notably including the decision to revive the classic “Shaker” hood that was a hallmark of some of Chrysler’s most fearsome products during the original muscle car era.

The maker’s Dodge brand also announced plans to revive the ‘70s-era “SCAT Pack,” with the introduction of three new high-performance accessory packages for a range of its latest models. They will likely be in hot demand for the third key Chrysler announcement at the 2013 SEMA aftermarket show, the unveiling of the Mopar ’14, a limited-edition version of the Dodge Challenger.

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Considering its traditional emphasis on performance, the SEMA Show was the perfect venue for the three announcements, especially the revival of the gone-but-not-forgotten Shaker hood, the name given to a top-mounted, cold-air intake scoop that helped feed the beasts that powered classic models like the original Dodge Challenger and Charger muscle cars. (more…)

Mopar Bridging the Gap Between Factory and Aftermarket

New Mopar ’14 coming to SEMA Show in November.

by on Oct.14, 2013

Mopar will reveal 20 customized models at the SEMA Show next month -- including the new limited-edition Mopar '14 model.

The “other” Chrysler Group brand will be making a big splash when the annual SEMA Show rolls into Las Vegas next month, Mopar planning to reveal 20 different customized versions of various Chrysler, Dodge, Ram, Fiat and SRT models – and perhaps a unique vehicle of its own, hints MOPAR president Pietro Gorlier.

For years operating in the shadows as little more than the supplier of replacement wipers and wheels, Mopar has begun to emerge as a distinct brand – and profit center — of its own since Chrysler was taken over by Fiat following the U.S. maker’s 2009 bankruptcy.  And observers say that’s no surprise. The automotive aftermarket has become big business, generating at least $30 billion in sales annually, according to the Special Equipment Marketers Association which sponsors the annual Las Vegas show.

Aftermarket News!

Mopar isn’t abandoning its traditional business. If anything, it has expanded its operations as the provider of replacement parts for the combined Chrysler-Fiat alliance. But it is also positioning itself as a powerhouse rival to traditional aftermarket vendors, whether producing parts of its own or sourcing them from outside vendors.

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Jeep Tackling Moab With Six Concept Utes

Concepts like the Trailhawk designed to make easy work of tough trails.

by on Mar.20, 2013

The Jeep Wrangler Slim is one of six new concepts heading to Moab for the annual Easter Safari.

Chrysler is heading into the annual Easter Jeep Safari, about to get underway in Moab, Utah, with a half dozen concept utes intended to show just how far Jeep and the Mopar parts division can stretch the brand for the thousands of enthusiasts drawn to the western wilderness.

The new concept vehicles include the Jeep Wrangler Flattop, which features 37-inch tires and a go-anywhere package, to the curiously named Jeep Wrangler Slim, which the maker says is designed for “affordable, extreme weekend fun.”

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“We go to this extremely popular event in Moab each year to showcase the latest production vehicles from Jeep, as well as a host of new customization and personalization ideas. In doing so, we connect with and receive a tremendous amount of feedback from our most loyal customers,” said Mike Manley, the Jeep brand CEO, during a background session in the wilds of Chrysler headquarters in Auburn Hills, Michigan.

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Mopar ’13 Dart to Debut in Chicago

Dart reveals its mean streak.

by on Jan.31, 2013

Only 500 copies of the Mopar '13 Dart will be built.

Long known as Chrysler’s parts division, Mopar is now giving the maker’s more established car brands a little competition, the all-new Mopar ’13 Dart set to make its debut at next month’s Chicago Auto Show.

It follows the limited-edition models that Mopar released over the last three years, starting with the Mopar ’10 Challenger, the Mopar ’11 Charger and the Mopar ’12 300.

The Mopar edition Dart will, like the earlier offerings, be produced in limited numbers, just 500 copies. Each will be finished with a gloss black paint job, with matching black 18-inch wheels. There’ll be some subtle aerodynamic tweaks, including front and rear spoilers and an air diffuser in back.

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A bold blue racing stripe will complement the blue interior stitching. The driver’s seat will be done up in blue, as well, with leather for the passengers. The cabin will be completed with gloss black and black chrome trim and a sport aluminum pedal kit. The car will also feature Mopar’s new wireless smartphone charging system.

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