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Posts Tagged ‘Mopar Chicago Auto Show’

Mopar Gets Mitts on Ram 1500 in Chicago

FCA's aftermarket arm brings style, functionality to Ram trucks.

by on Feb.09, 2018

The outdoor-sport-themed 2019 Ram 1500 highlights the 200-plus Mopar parts and accessories available for the all-new truck.

Fiat Chrysler Automobile N.V.’s Ram and Mopar brands combined at the Chicago Auto Show to display an outdoor-sport-themed 2019 Ram 1500 that was modified with a selection of the more than 200 Mopar parts and accessories.

The show truck highlighted the menu of Mopar products available for the new Ram 1500. The fit, finish and function of all Mopar parts and accessories were developed in concert with Ram engineers and designers to harmonize with the all-new Ram.

Truck News!

“At the Chicago Auto Show, Mopar is showcasing the art of the possible when it comes to accessorizing the all-new Ram 1500,” said Pietro Gorlier, Head of Parts and Service (Mopar), FCA. “With more than 200 parts and accessories, available at launch, Mopar delivers the largest array of factory-backed, authentic products to personalize the new Ram 1500 and make it truly one of a kind.” (more…)

Mopar Marks 80th Anniversary with Debut of Limited Edition Challenger

Mopar '17 Dodge Challenger is eighth in ongoing series.

by on Feb.10, 2017

Mopar chief Pietro Gorlier shows off the two versions of the Mopar '17 Dodge Challenger.

Mopar is celebrating its 80th anniversary in style, rolling out a customized version of the Dodge Challenger at this year’s Chicago Auto Show.

The Mopar ’17 Dodge Challenger is the latest in a series of limited-edition muscle cars from the parts division of Fiat Chrysler Automobiles. Only 160 of them will be offered, split evenly between two distinctive color schemes.

Product News!

“Since its birth in 1937, Mopar has evolved from the name of an antifreeze product to a global customer-care brand,” said Pietro Gorlier, the head of the parts brand. “The Mopar ’17 Dodge Challenger, our latest limited-edition vehicle, is a testament to this philosophy, showcasing how Mopar assists owners in personalizing all FCA U.S. vehicles.” (more…)