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Mopar to Unveil Three Customized Cars at NAIAS

Jeep Renegade, Dodge Challenger get special primping for auto show.

by on Jan.09, 2015

The Mopar display at the 2015 North American International Auto Show will spotlight an urban Mopar-equipped Jeep Renegade and two other vehicles.

Chrysler…er, make that FCA US LLC…will have a strong presence at this year’s NAIAS. Er, make that the North American International Auto Show. And that includes a trio of customized models, two takes on the new Jeep Renegade, a third on the Dodge Challenger.

The updated Jeep Renegade concepts might generate some of the strongest interest considering the new SUV isn’t even on the road yet – and the two show cars are meant to highlight two very different aspects of the little ute’s personality.

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Of course, Mopar is also aiming to attract buyers who might want to dump a little money into their new FCA vehicles. Customization has become big business in the U.S., according to trade organization SEMA, whose members sold more than $30 billion in parts last year. (more…)

Chrysler Shaking Things Up: The Shaker Hood is Back

New limited-edition Mopar ’14 Challenger Debuts at SEMA.

by on Nov.06, 2013

Chrysler is looking to make some noise, loud noise, with the 2014 Mopar Challenger it unveiled at the SEMA show this week.

Chrysler is going forward into the past. Some of the maker’s most important announcements at this year’s SEMA Show harken back in its history, notably including the decision to revive the classic “Shaker” hood that was a hallmark of some of Chrysler’s most fearsome products during the original muscle car era.

The maker’s Dodge brand also announced plans to revive the ‘70s-era “SCAT Pack,” with the introduction of three new high-performance accessory packages for a range of its latest models. They will likely be in hot demand for the third key Chrysler announcement at the 2013 SEMA aftermarket show, the unveiling of the Mopar ’14, a limited-edition version of the Dodge Challenger.

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Considering its traditional emphasis on performance, the SEMA Show was the perfect venue for the three announcements, especially the revival of the gone-but-not-forgotten Shaker hood, the name given to a top-mounted, cold-air intake scoop that helped feed the beasts that powered classic models like the original Dodge Challenger and Charger muscle cars. (more…)

Mopar Muscles Up

Expanded line of Mopar parts – and Mopar-badged vehicles – on the way.

by on Aug.15, 2011

For the first time in its history, Dodge bolts the Mopar badge onto one of its production models.

Walking into his new office, shortly after Chrysler emerged from bankruptcy two years ago, was “like walking onto the Titanic,” recalls Pietro Gorlier.  Though the automaker had survived its financial collapse, Chrysler’s parts and service division had been so badly stripped down, “We barely had the bodies to answer the phone.”

Things have changed in a hurry at Mopar, says Gorlier, who now heads the combined sales and service operations for Chrysler and its Italian partner, Fiat.  If anything, the subsidiary is rapidly rebuilding its global presence, entering new markets, adding new parts, offering new services – and, for the first time in its more than seven-decade history, planting a Mopar badge on the back of a Chrysler product.

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The first of these was the 2010 Dodge Challenger Mopar ‘10, a limited edition of the Dodge muscle car outfitted with unique stripes, black 20-inch wheels, black grille, a functional hood scoop, upgraded Super Track Pac suspension and hood pins.  A second Mopar model, the Dodge Charger Mopar ’11 was recently introduced.  As with the Mopar ’10, demand has well exceeded expectations and 1,500 will be built, a 50% bump from the originally-planned 1,000.

Yet another Mopar-badged performance car, likely to be dubbed the Mopar ’12, is under development for next year, Gorlier promises, though he’s keeping details under wraps for the time being.  And the range of offerings could grow even larger in the years ahead, he hints.

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Dodge To Offer First-Ever Mopar Challenger

A high-performance alternative to SRT?

by on Jul.07, 2010

For the first time in its history, Dodge bolts the Mopar badge onto one of its production models.

In the long history of Dodge and its in-house parts division, Mopar, the two have never collaborated on a vehicle together. That changes with the introduction of the limited-edition Dodge Challenger Mopar ‘10.
Dodge will build a low-volume version of the 2010 Challenger with unique stripes, black 20-inch wheels, black grille, a functional hood scoop, upgraded Super Track Pac suspension and hood pins. Only 500 will be produced and each will come with a sketch of the car signed by designer Mark Trostle and a special boxed customer kit.

The Mopar ‘10 will be offered in black only, but there will be three accent colors: blue, red and silver. The accent is used on exterior stripes and trim on the seats and other details.

“The vehicle looks absolutely sinister in black,” suggested Ralph Gillies, Dodge president and CEO, during a Wednesday teleconference.

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The Mopar ‘10 is powered by the same  5.7-liter Hemi V-8 from the Challenger R/T, where it makes 357-horsepower.

Mopar President and CEO Pietro Gorlier said the hood scoop does more than just look good.  It is expected to add an additional 15 horsepower to the base engine, but he didn’t offer an exact horsepower figure, waiting to get final EPA-certified numbers. Gorlier and Gillies also did not say if the performance boost would affect fuel mileage.

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