Switzerland prides itself on being neutral ground, and that’s something the auto industry appreciates, as well. That’s why the annual Geneva Motor Show has grown from a small, backwater event into the first big car show in Europe each year – indeed one of the most important in the world.
And this year will be no exception. With little more than two weeks to go before thousands of journalists and industry executives converge on the City by the Lake, the preliminary schedule for what is officially known Mondial de l’Automobile is already a crowded one.
As neutral ground, expect to see all of the major European makers staging big debuts – from the Opel GT Concept to the Mercedes-Benz C-Class Coupe to the Volkswagen Golf facelift. Imports like Hyundai, Kia and Toyota will have a strong presence, as well. There’ll be luxury makers – Bugatti debuting the new Chiron – as well as plenty of green machines.