On June 29, 1928, not quite 81 years ago, the C. R. Gleason Co. of Bottineau, North Dakota – that’s about ten miles from the Manitoba, Canada, border — sent a penny postcard to a man in Maxbass, North Dakota, in the western part of Bottineau County.
The message on the backside was simple and to the point:
“Dear Sir,” it starts out, “We’re writing this letter to you today because we want to help you get your money out of your Model T. It’s still as good a car as it was the day the new Model A Ford was announced and there’s no need to sacrifice it.”
The Model A had been introduced six months earlier.
“The Model T Ford is still used by more people than any other automobile,” the message goes on to report.
“Eight million are in active service right now and many of them can be driven one, two, three and five years and even longer.”
“Bring your car to us and let us look it over. You’ll be surprised to see how little it costs to put it in tip-top shape.
“New fenders, for instance, cost from $3.50 to $5.00 each, with a labor charge of $1.00 to $2.50. Tuning up the motor and replacing commutator case, brush and vibrator points costs only $1.00, with a small charge for material. Brake shoes can be installed and emergency brakes equalized for a labor charge of only $1.25. A labor charge of $4.00 to $5.00 will cover the overhauling of the front axle, rebushing springs and spring perches, and straightening, aligning and adjusting wheels.