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Mitsubishi Gaining Sales Momentum in US

New products helping to keep dealers excited.

by on Dec.07, 2017

The new Mitsubishi Eclipse Cross is helping to draw new buyers to the Japanese brand.

Mitsubishi joined the Renault-Nissan alliance a little more than a year ago and the change has given the automaker an enormous lift, according to executives from Mitsubishi Motors North America.

The shift has boosted the spirits of dealers, given the company more clout while buying ads and within three years Mitsubishi expects new products, developed by the alliance, will start showing up in Mitsubishi showrooms around the country, said Don Swearingen, MMNA executive vice president and chief operating officer.

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The first product from the alliance will roll out in 2020 as 2021 model, Swearingen said. At the same, time the company will be sharing its plug-in hybrid technology with Nissan. In turn, Renault-Nissan will provide Mitsubishi with battery electric vehicles, he said.  (more…)

Mitsubishi Remaining Separate from Nissan

Swearingen confirms plans to keep companies apart.

by on Jan.06, 2017

Mitsubishi and Nissan will remain separate entities, said MMNA Chief Don Swearingen.

With a new corporate structure at the top of the company, Mitsubishi plans to use design to set it apart from Nissan its new corporate partner and parent.

Nissan closed the deal to acquire a controlling 30% stake in Mitsubishi last fall and last month, Nissan CEO Carlos Ghosn took over as Mitsubishi chairman.

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However, while the Nissan and Mitsubishi will share some functions such as purchasing or logistics, the two companies will essentially remain competitors in key markets such as the United States or Japan, said Don Swearingen, Mitsubishi Motors North America executive vice president and chief operating officer. (more…)

Mitsubishi “Here to Stay” – But in What Form?

Long-struggling Japanese maker beats the odds, but needs help from outside.

by on Jun.04, 2015

Mitsubishi officials are counting on the appeal of sport-utes to drive sales of its Outlander while it searches for a partner in the U.S.

In the lingo of the auto industry, there are minor updates, major refreshes, complete makeovers – and on occasion, a Hail Mary Pass. Mitsubishi Motors has had to throw several of those since barely dodging bankruptcy during the Great Recession.

A look at the Japanese maker’s latest numbers suggests a few of them have resulted in scores. Mitsubishi Motor Sales of America reported its first operating profit in some time for 2014. And last month, it reported its best sales figures since 2008.

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That news coincides with the launch of MMSA’s 2016 Outlander utility vehicle. A “major-minor,” to stick with industry-speak, it gets more than just the normal mid-lifecycle tweaks. And it will have to carry a bigger load than in the past as Mitsubishi trims down its line-up, shifting focus primarily to its utility vehicles. (more…)