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Mitsubishi Panel: Corp. Culture Ruled Out Saying “No”

Maker faulted for “not having manufacturing philosophy of an automaker.”

by on Aug.02, 2016

Nissan CEO Ghosn (l), and MMC Chairman Masuko.

Despite being faced with impossible goals and a shortage of resources, engineers at Mitsubishi Motors Corp. were caught up in a corporate culture that wouldn’t allow them to say, “No,” according to an internal investigation of the maker’s fuel economy cheating scandal.

The report, compiled by a team of outside investigators, had harsh words for the scandal-plagued automaker, which admitted in April it had rigged mileage numbers on vehicles sold in Japan for as much as a quarter century.

Clearing the Air!

“There was utterly no consciousness that the company must work as one to make and sell cars,” according to the 37-page report. Mitsubishi, it concluded, is a company “not having the manufacturing philosophy of an automaker.”

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Mitsubishi Claims US Mileage Numbers Accurate

Maker's stock rebounds slightly, but still down nearly half since mileage scandal erupted.

by on Apr.28, 2016

Mitsubishi recently launched a new version of the Mirage in the U.S., emphasizing price and mileage.

Even as an internal investigation into fuel economy ratings fraud gets underway, Mitsubishi Motors Corp. claims the mileage numbers used for vehicles sold in the United States have been accurate.

That word comes just a day after the embattled Japanese automaker acknowledged it had inflated the figures for vehicles sold in its home market since at least 1991. Sales of Mitsubishi vehicles have plunged since the scandal broke earlier this month, while the maker’s stock price has fallen by nearly half.

Global News!

Mitsubishi is a relatively minor player in the American market, but coming in the wake of a series of industry ethics lapses – including the Volkswagen diesel emissions fraud and General Motors’ cover-up of a deadly ignition switch defect – the Japanese maker could face major fines and legal costs if it were found to be cheating in the U.S., as well.

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Mitsubishi Unveils New Outlander Sport, Mirage

Japanese brand continues to grow U.S. sales.

by on Nov.19, 2015

The new 2016 Mitsubishi Outlander Sport made its debut at the Los Angeles Auto Show.

Once viewed as hanging on in the U.S. market by a thread, Mitsubishi debuted two new models that are instrumental to its continued comeback from the brink: the 2016 Outlander Sport and 2017 Mirage at the Los Angeles Auto Show.

“North America is a vital market to Mitsubishi Motors, as evidenced by the two world introductions we made today at the LA Auto Show,” said Don Swearingen, executive vice president, MMNA. “Outlander Sport leads the brand in overall sales, and the improvements debuted today will further its demand.

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“The Mirage is a vehicle that has already gained popularity with its affordable and practical appeal, and that will certainly carry over into the 2017 model year with its improved looks and performance.” (more…)

Mitsubishi Revamping Entire U.S. Line-Up

Eclipse, Endeavor and Galant gone as maker moves new models into struggling Illinois plant.

by on Jan.20, 2011

Mitsubishi missed the mark when it launched the latest-generation Eclipse.

As part of a bold transformation, dubbed Jump 2013, that could prove essential for the maker’s survival, Mitsubishi will kill off and replace its entire line-up of U.S.-made models, including the once-popular Eclipse coupe and Endeavor crossover.

An entirely new line of products will be launched to replace the outgoing models, promises CEO Osamu Masuko, who envisions the maker’s assembly line in Normal, Illinois, as a major export center.

Following the lead of other global makers, including Ford Motor Co., Mitsubishi will migrate to fewer flexible global platforms that can be used for a variety of models – both conventionally-powered and others using alternative propulsions systems, according to Masuko, who outlined the plan during a Japanese news conference today.

In the Know!

The Jump 2013 strategy has been a long time in coming and reflects the Japanese maker’s bid to reverse years of setbacks, particularly in the American market, where it has steadily lost ground over the last decade.  From a peak for 345,000, sales tumbled to barely 50,000 in recent years.  The numbers did rise 3%, to 55,683 last year, but while that was a much hoped-for increase, it lagged well behind the recovery of the overall U.S. market.

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