Smaller automakers such as Mitsubishi face a challenge competing with the big boys such as Toyota, Honda, Ford and GM.
Do they go after them straight up? Is it smart to try to out Toyota Toyota?
The better tact might be to try something a little bit different. Give an alternative the mainstream, something a bit unusual.
In some ways, that would describe the Mitsubishi Outlander, which went through a mild freshening for 2010.