After a debilitating period of declining sales, Mitsubishi is demonstrating a newfound resilience, taking advantage of a strong sales market in the U.S. to rebuild what were flailing operations here.
The company made its presence felt during the Chicago Auto Show with the introduction of its GC-PHEV concept. Don Swearingen, executive vice president of Mitsubishi Motors North America, noted after the concept’s press conference that the Japanese automaker boosted its sales by 25% during 2014 and the company is off to a promising start with a 33% increase in January.
“We’re profitable and our dealers are profitable,” noted Swearingen during a subsequent interview. “Mitsubishi is here to stay in the U.S.” (more…)