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Posts Tagged ‘Mitsubishi Detroit Auto Show’

Mitsubishi Building on Strong 2017 Finish

Maker ready with new product, improving image.

by on Jan.12, 2018

Mitsubishi Motors North America EVP Don Swearingen says the brand has big expectations for 2018.

Mitsubishi emerged from 2017 as the fastest growing non-luxury brand and is pushing into 2018 with momentum thanks to a combination of new product, new advertising that has elevated the brand’s visibility in the U.S. and the support of the Renault-Nissan-Alliance.

“2017 was a challenging year for the industry, however, Mitsubishi was able to defy the trend and prove that it has the right products at the right time,” said Don Swearingen, executive vice president and chief operating officer, MMNA.

Industry News!

Swearingen, however, noted during a press gathering in Detroit on the eve of the North American International Auto Show that Mitsubishi’s CUV line-up posted banner sales, up 15% over 2016. (more…)

Mitsubishi Remaining Separate from Nissan

Swearingen confirms plans to keep companies apart.

by on Jan.06, 2017

Mitsubishi and Nissan will remain separate entities, said MMNA Chief Don Swearingen.

With a new corporate structure at the top of the company, Mitsubishi plans to use design to set it apart from Nissan its new corporate partner and parent.

Nissan closed the deal to acquire a controlling 30% stake in Mitsubishi last fall and last month, Nissan CEO Carlos Ghosn took over as Mitsubishi chairman.

Stay in the Loop!

However, while the Nissan and Mitsubishi will share some functions such as purchasing or logistics, the two companies will essentially remain competitors in key markets such as the United States or Japan, said Don Swearingen, Mitsubishi Motors North America executive vice president and chief operating officer. (more…)