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Mitsubishi Goes Electric

Maker charges into L.A. with plans for battery cars.

by on Dec.03, 2009

Smaller Japanese makers are focusing on pure battery power. Mitsubishi plans to bring a version of its new i-MIEV battery-electric vehicle to the U.S.

Smaller Japanese makers are focusing on pure battery power. Mitsubishi plans to bring a version of its new i-MIEV battery-electric vehicle to the U.S.

In Japan, smaller automakers, such as Subaru and Mitsubishi and even Nissan, are moving towards pure electric vehicles as way to offset the overwhelming edge Toyota and Honda hold in hybrid vehicles.

Mitsubishi, which has been known primarily for small, sporty cars, announced at the Los Angeles Auto Show that it will begin selling an electric vehicle in the U.S. beginning in 2011.

Mitsubishi President Osamu Masuko said we’ll soon see a version of the i-MiEV, on display at L.A.’s Staples Center, “which we put on sale this past summer in Japan.”  Mitsubishi has delivered approximately 800 of these innovative vehicles, he added. In fact, the raw numbers make Mitsubishi the leader in Japanese EV deliveries.

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“In the North American market, attention has focused on the EV as awareness of the environment grows,” he said. “The i-MiEV was originally designed to help explore an avenue towards sustainability. The vehicle’s size, an innovative packaging makes it especially ideal throughout Asia and Europe.”

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