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First Look: Mini Rocketman Concept

British brand goes back to its roots with 3+1 microcar.

by on Feb.22, 2011

An even mini-er Mini, the Rocketman debuts in Geneva next week.

Few automakers have undergone a more rapid brand expansion than Mini, the British marque that seems to be flooding the automotive world with new concepts and production cars.

Mini raised some eyebrows with the launch of the Countryman, last year, which was not only its largest-ever model, but its first crossover, first 4-door and first use of all-wheel-drive.  But for the upcoming Geneva Motor Show, the maker is moving in a decidedly different direction.


If anything, the Mini Rocketman Concept is a return to the brand’s classic roots.  But don’t think Mini is playing it safe.  Just 3.4 meters (about 11 feet) in total length Rocketman is a microcar that still delivers enough interior space for four passengers.