For such a little car, Mini has grown a big line-up since its 2002 return to the U.S. market. But the British brand may be ready to pare back its line-up to a more rational mix of models, according to a senior executive.
From its smallest three-door to the big five-door Countryman crossover, Mini now offers eight different models, and there were hints still more were on the way. But Peter Schwarzenbauer, the former Porsche chief who now serves as the BMW Board member overseeing Mini, wants to cut that count down to five “superhero” models.
“Like a superhero, each of these cars has its own personality and unique capabilities,” Schwarzenbauer declared during an event near BMW’s Munich headquarters. “It is important to find the right balance between growth, on the one hand, and profitability, on the other.”