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Posts Tagged ‘Mini-E’

Mini Paring Back Line-Up

British marque dropping three models, according to top exec.

by on Dec.01, 2014

Mini chief Peter Schwarzenbauer at the L.A. Auto Show debut of the CitySurfer and Superleggera concepts.

For such a little car, Mini has grown a big line-up since its 2002 return to the U.S. market. But the British brand may be ready to pare back its line-up to a more rational mix of models, according to a senior executive.

From its smallest three-door to the big five-door Countryman crossover, Mini now offers eight different models, and there were hints still more were on the way. But Peter Schwarzenbauer, the former Porsche chief who now serves as the BMW Board member overseeing Mini, wants to cut that count down to five “superhero” models.

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“Like a superhero, each of these cars has its own personality and unique capabilities,” Schwarzenbauer declared during an event near BMW’s Munich headquarters. “It is important to find the right balance between growth, on the one hand, and profitability, on the other.”

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First Electric Mini-E Rolls into L.A.

Successful field test could lead to mass-market roll-out of battery-powered Mini.

by on May.25, 2009

Mini's first battery car, the Mini-E, will be test-marketed in L.A., NYC and New Jersey and, if reaction is positive, parent BMW could commit to high-volume production early in the coming decade.

Mini's first battery car, the Mini-E, will be test-marketed in L.A., NYC and New Jersey. If reaction is positive, parent BMW could commit to high-volume production early in the coming decade.

You can understand why Ian Robertson, BMW AG’s board member for marketing and sales, might be charged up about the new Mini-E.

In a Saturday night interview with Robertson during Mini’s 50th Anniversary gala at the Silverstone raceway in England, he excitedly informed me that the first Mini-E, the all electric prototype vehicle, had been delivered to the first lessee in Los Angeles on Saturday, May 23.

When originally revealed, during last Fall’s Los Angeles Auto Show, BMW announced 450 of the all-electric vehicles would be made available this year to 450 applicants,  primarily in Los Angeles, New York City & New Jersey, for $850 per month, plus taxes and insurance, early in 2009.

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