The newest offering from Mini might properly be described as a van, but it is decidedly not a minivan.
The British maker is offering a sneak peek at the Mini Clubvan, a concept due to debut at next month’s Geneva Motor Show based on the British marque’s current Clubman model.
The show car is based on a body style that has become extremely popular in Europe, here featuring two seats up front separated by a steel honeycomb partition from a reasonably roomy cargo compartment. The Ford Transit Connect is one of the first versions of this approach to reach U.S. shores.
The Clubvan, declares the maker, has the potential to significantly expand the brand’s appeal by resolving one of its biggest drawbacks, “with increased load-carrying capability.”
“The Mini experience,” it continues, “will therefore find its way into new areas of life, the brand’s distinctive character gaining new popularity among target groups not previously on the Mini radar.”