You can be small and still think big. Just ask Mini, the British subsidiary of BMW that has, in barely a dozen years since its global re-launch gone from a small niche player with a minimal line-up of microcars to a fast-growing brand with a rapidly expanding product mix.
And the line-up will soon grow by as much as 50%, according to the BMW board member who oversees the Mini brand, it seems. The key is the upcoming launch of an all-new Mini hatchback based on a flexible front-drive platform developed in cooperation with the marque Bavarian parent. In fact, this new “architecture” will soon give BMW a replacement for its 1-Series, the German maker’s first front-wheel-drive offering.
The modern-day incarnation of Mini initially debuted with just the familiar hatchback model, but after generating enough sales to take even its most optimistic executives by surprise, a variety of alternatives began pouring into dealer showrooms, including the four-seat convertible, the Mini Open, a roadster, the five-door Countryman crossover and, all told, a total of seven different models now vying for space in the maker’s showrooms.
But get ready for Mini generation three, which will debut at the upcoming LA Auto Show. “With the new ULK architecture, we currently have in mind eight to 10 models,” BMW board member Peter Schwarzenbauer tells Automotive News Europe.