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Posts Tagged ‘millennials and cars’

Turns Out Millennials Can’t Exist Without Their Cars

Study shows half would give up social media for a week before their car.

by on Aug.11, 2017

Millennials can't live without their cars, but aren't prepared for what happens when their car is being repaired after an accident.

For so long it was thought that millennials were content to lives without cars, and now it appears they cannot live without them.

A new study shows that half of millennials would rather give up social media for a week than go without their cars. Additionally, 41% would give up an hour of sleep each day and 39% would skip a meal before giving up their vehicles.

The Last Word!

Enterprise, the rental car company, polled millennials to determine how strongly they felt about the possibility of going without a car for an extended period of time, such as if it were in for repair. What the company discovered is that millennials are just like most folks: they feel they need their vehicles. (more…)

Popstars Lovato, Jonas Help Honda Pull the Wraps off a Trio of Civics

Japanese maker hopes music will link it to reluctant Millennials.

by on Mar.22, 2016

Pop stars Nick Jonas and Demi Lovato, with Honda's Nick Lee and a Civic rally car.

It was hard to tell who generated more screeches and applause during the Honda news conference scheduled a day ahead of the official media preview at this year’s 2016 New York Auto Show, but it was likely the stars more than the cars.

It helped that pop singers Demi Lovato and Nick Jonas each had “designed” customized Hondas for the tour they’ll be sharing over the summer. Lovato’s matte orange and black sedan was one of three Civics on display at the afternoon event which drew equal numbers of journalists and young pop fans snapping iPhone pics.

Generating Enthusiasm!

“I wanted it to look so fast it looked like the black was peeling away,” said Lovato before squatting down to autograph the Civic – which, like Jonas Honda motorcycle will be given to two lucky fans during the annual pop music series the Japanese maker sponsors.

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Is Gen-Z Ready to Fall in Love with Cars Again?

Over 90% from newest generation plan to eventually own a car.

by on Mar.16, 2016

Millennials may not want to driver, but the next generation up, Gen Z, is more than ready to get behind the wheel.

It’s become conventional wisdom that Millennials would rather take a bus or simply connect by smartphone or computer rather than drive. But what about the generation that follows?

If a new study is any indication, Generation Z may be nearly as excited about driving as their car-crazy Baby Boomer grandparents.

News You Can Trust!

“Their love for cars and driving is very much alive,” said Isabelle Helms, vice president of research for websites Autotrader and Kelley Blue Book. “Auto sales are not going to take a hit because of this generation.” (more…)

America’s “Driving Boom” is Over

Millennials driving less, want mass-transit alternatives.

by on May.15, 2013

When they need a car, a growing number of Millennials are turning to carsharing services.

The “driving boom is over,” or so says a new study of American attitudes towards the automobile.

After decades of adding more cars to their household fleet while moving further and further out into the suburbs, Americans are waiting longer to get licensed, driving less and increasingly turning to alternatives such as mass transit or car-sharing programs, according to a new study by the U.S. Public Research Interest Group, or PIRG.

Stay on Top of the Trends!

Declaring the boom in automotive transportation “over, the study stresses that, “The time has come for America to hit the reset button on transportation policy—replacing the policy infrastructure of the driving boom years with a more efficient, flexible and nimble system that is better able to meet the transportation needs of the 21st century.”

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