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Posts Tagged ‘millennial car buyer’

Millennial Car Buyers Favor Practical, Rather Than Luxury

Used cars dominate their buying decisions.

by on Jan.31, 2017

Millennial buyers are largely focused on affordable, practical used vehicles.

Young Americans continue to put off learning to drive and then buying a car, according to a raft of recent surveys, though some of the research indicates Millennials are simply delaying, rather than abandoning, the traditionally American goal of getting wheels.

Once they do, they seem to be opting for practicality, according to one of those new studies, research by marketing platform Crowdtap suggesting that budget-minded Millennials are putting a low priority on luxury and status vehicles.

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Not surprisingly, the Crowdtap study also finds that these Gen-Y buyers are more likely than American auto buyers, on the whole, to purchase previously-owned vehicles, rather than new. About 86% of those included in the survey went for something used.

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Forget Stereotypes; Millennials in a Car-Buying Frenzy

One in four set to buy a vehicle over the next 12 months.

by on Apr.08, 2016

Millennials may be more interested in buying cars than the auto industry has realized.

Conventional wisdom suggests that Millennials are all moving to urban centers, buying bikes and giving up their drivers’ licenses. But, like so many other popular perceptions, that’s not quite on target.

If anything, studies suggest that as Gen-Y ages, members of this tech-savvy generation are heading back to the suburbs, starting families and, yes, even buying cars. Indeed, new research by Bankrate.com finds Millennials more likely to buy a car than any other age group over the coming year.

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“The notion that Millennials are not interested in buying a car is being turned on its head,” said Mike Cetera, Bankrate’s personal loans and credit analyst. “This is starting to shift from what we’ve seen before.”

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