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Fiat Chrysler Opens New Jeep Plant in China

Full production expected next month.

by on Oct.20, 2015

Jeep is now building Cherokees in China. The first models rolled off the line this week with full production coming in November.

Amid much fanfare, the first Jeep Cherokee rolled off the assembly line of a new joint-venture plant built by Fiat Chrysler NV and its Chinese partner, Guangzhou Automobile Group in Changsha, China.

The ceremony also marks the return of the Jeep brand, which helped ignite a revolution in what was then China’s rudimentary automobile industry back in the 1980s with the founding of Beijing Jeep, the first joint venture between an American company and a Chinese partner.

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In 2007, what was Beijing Jeep was absorbed by a new joint venture established by Daimler AG after had sold off the Chrysler Group to a group of investment bankers.  Meanwhile, China automotive industry has grown into the largest world with the capacity to build roughly 30 million vehicles annually. (more…)

Officials Confirm New Jeep Liberty to Debut in NY

Name may yet change.

by on Feb.19, 2013

The 2014 Jeep Liberty undergoing testing prior to its introduction at the NY Auto Show.

Chrysler Group is planning to show off the new version of the Jeep Liberty at the New York Auto Show, Mike Manley, president and chief executive officer of the Jeep brand has confirmed.

Manley also said Chrysler plans to have the new version of the Liberty on sale by “the end of the second quarter,” following its debut in New York at the end of March.

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Other sources inside Jeep said the final, final call on the name for the upcoming vehicle has yet to be nailed down. There is plenty of speculation Jeep could drop the Liberty name and start fresh. The final call, however, will be made by Manley and other Chrysler executives prior to the unveiling at New York’s Jacob Javits Convention Center.


Jeep Balancing Off-Road Chops and Fuel Stops

SUV brand helps set course for resurgent Chrysler.

by on Feb.15, 2011

Jeep aims to pull the rest of Chrysler uphill.

As pundits write endlessly about the resurgence of Chrysler, they talk mostly about the influx of new product at the company’s Dodge and Chrysler brands. But the troubled U.S. maker’s turnaround will also rely on its off-road brand, Jeep.

Despite being the first one of the Chrysler/Fiat’s five brands to launch a major new product as the company plotted its post-bankruptcy strategy, Jeep has been almost an afterthought. Just don’t tell that to Mike Manley, the president and CEO of the brand.

If you do, you’ll be reminded that Jeep Grand Cherokee — redesigned for 2011 and launched last summer — was the first Chrysler product to be launched as part of the new product offensive. And it was good enough to land on the finalist list for North American Truck of the Year.

Manley also will remind you that the compact Compass SUV was recently refreshed and is now trail-rated, and that other Jeep models have been significantly updated in one way or the other, mostly with updated interiors.

“We were the first brand to make news this year,” Manley said. “We’ve got some very good space now.”