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Posts Tagged ‘midsize truck sales’

FCA Arguing About Viability of Midsize Pickup

Ford joins GM, Toyota and Nissan in booming segment.

by on Jan.19, 2018

CEO Sergio Marchionne said there has been a lot of pushback on the idea of building a midsize pickup truck.

Executives inside what is now Fiat Chrysler Automobiles N.V. have been arguing about building a midsize pickup truck for nearly a decade, FCA CEO Sergio Marchionne told the media this week during a meeting at the North American International Auto Show.

Marchionne told reporters that FCA had not made any decisions on a future midsize pickup even as Ford Motor Co. revealed its new Ford Ranger during the press previews for the NAIAS.

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“We’re still studying it,” said Marchionne, who acknowledge that the midsize segment where the new Ranger will compete with the Chevrolet Colorado, Toyota Tacoma and Nissan Frontier have has come alive in the last couple of years.  (more…)

GM Continues Push Leadership in Midsize Truck Segment

Maker lets buyers “build their own” with online tool.

by on Sep.04, 2014

Buyers anxiously awaiting the arrival of the new Chevrolet Colorado can use the maker's "Build Your Own" online tool to price out a new one.

Potential buyers anxiously awaiting the arrival of the new Chevrolet Colorado, the brand’s new midsize pickup, have a reason to rush to their nearest computer: they can build their own.

The maker is introducing its “Build Your Own” online tool for buyers who want to sift through the various options available on the new truck. The tool will be made available for its sibling, the GMC Canyon, in the coming weeks.

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“Our truck lineup is all about giving truck buyers choice,” said Tony Johnson, Colorado marketing manager. “With the Build Your Own site, Colorado customers can equip their truck, request a quote from the dealer and even get a price on their trade-in.” (more…)