Not all that long ago, Hyundai was an afterthought in the competitive midsize sedan market, largely focusing on bargain hunting buyers. But all that changed, a few years back, when it introduced a stylish new remake of the Sonata sedan, the first model to showcase its distinctive “Fluidic Sculpture” design language.
For 2015, the Korean carmaker is rolling out an all-new version of the Sonata, and while it is toning down the previous model’s sometimes over-the-top angles and curves, Hyundai is growing more confident it can take on even some of the midsize segment’s most formidable players, notably including the Toyota Camry.
“The Sonata has been playing a key role in Hyundai Motor’s rapid growth in the global market, as well as leading the development of the Korean auto industry. We are confident that the all-new Sonata will change the landscape of the global midsize sedan market,” said Choong Ho Kim, the maker’s president and CEO, said when the all-new version was unveiled in South Korea last month. Now, U.S. buyers will have a chance to decide as the all-new Sonata makes its American debut at the New York Auto Show. (more…)