Detroit Bureau on Twitter

Posts Tagged ‘midsize pickup’

Spied: Nearly Naked 2019 Ford Ranger

Expect Raptor version to boost performance and credibility.

by on Oct.30, 2017

Ford is slowly peeling back the camo as the 2019 Ranger pickup gets closer to launch.

After wavering for several years, Ford is finally getting back into the midsize pickup market with the planned launch of the 2019 Ranger.

It’s been six years since the Detroit automaker abandoned its ancient Twin Cities plant in Minnesota, walking away from what was, back then, a dying market segment. But it failed to reckon on what might happen when new product would be injected into the midsize category, General Motors scoring a hit with the likes of its Chevrolet Colorado and GMC Canyon, and Toyota hitting the ball out of the park with a new version of its segment-leading Tacoma model.

News You Can Trust!

For Ford, the good news was having a Ranger in place for other markets, though it has needed some major updates to get it ready for U.S. buyers, and our spy photographer Jim Dunne has captured a nearly naked version of the American version undergoing late testing in the Detroit suburbs not far from Ford’s world headquarters.

(more…)

Honda Getting Back in the Game to Launch New Ridgeline Pickup

Reborn truck to be unveiled in Detroit, with Super Bowl 50 to kick off marketing efforts.

by on Dec.18, 2015

Honda will launch its marketing campaign for the 2017 Ridgeline with a costly Super Bowl 50 spot.

Honda is hoping to score a touchdown as it returns to the crowded line-up of advertisers planning to participate in Super Bowl 50, its spot focusing on the launch of the revived Honda Ridgeline pickup.

The second-generation Ridgeline will make its official debut at the Detroit Auto Show on January 11th, landing at a seemingly perfect time for the Japanese maker. Truck sales, in general, dominated the sales charts in 2015, and after years of decline, demand for mid-size models has shown a sudden resurgence.

Truck Talk!

Buying a 60-second spot won’t come cheap, with an estimated price of $4 million or more, according to ad industry insiders. But Honda division chief Jeff Conrad insists it will be worth it. “The big game is the largest and most coveted stage to show the world that Honda is back in a big way with an all-new Ridgeline truck,” he said.

(more…)

Honda Baja Racer Reveals Revived Ridgeline

Baja 1000 meant to prove the mettle underneath the new sheet metal.

by on Nov.04, 2015

Honda's Baja racer is a thinly disguised version of the reborn, 2017 Ridgeline pickup.

Honda’s heading back to Baja, and that’s good news for both racing fans and those who’re simply hoping to get a good look at the reborn Ridgeline pickup.

The Japanese maker turned to the annual SEMA Show to announce it will be competing in the grueling Baja 1000 again, after turning in a series of class victories earlier in the decade. And the truck of choice for Honda Performance Development and the Proctor Racing Group? A modified version of the 2017 Ridgeline.

Keep on Truckin'!

While it’s not exactly factory spec, the truck on display at the Las Vegas Convention Center gives us a good sense of what we’ll see when the 2017 Honda Ridgeline rolls into showrooms not that many months from now.

(more…)

Ford Goes Wild(track) With Updated Ranger

Could move signal return of the midsize pickup to US?

by on Sep.14, 2015

The Ford Ranger Wildtrack bumps the midsize pickup into a higher level of refinement.

Ford is going wild as it prepares to launch an updated version of its midsize Ranger pickup in Europe. Make that Wildtrack, a new version of the truck making its debut at the Frankfurt Motor Show this week.

The unveiling in Europe further bolsters hopes that the Detroit maker will finally move ahead on long-rumored plans to bring the Ranger back to the American market, filling a yawning gap left wide open when it killed off the old, U.S.-made Ranger a few years back.

Trailblazing!

“With the stunning new Wildtrak at the pinnacle of the line-up, the new Ford Ranger provides customers with an unbeatable combination of four-wheel drive capability, stand-out styling and premium features like SYNC 2 connectivity,” said Roelant de Waard, vice president, Marketing, Sales & Service, Ford of Europe. “Ranger is ready for any challenge – offering optimised fuel efficiency, towing and payload capacity, and class-leading wading capability.”

(more…)

Toyota Expecting Only Modest Growth for 1st New Tacoma Pickup in Decade

Capacity limits could see loss of share in growing midsize truck market.

by on Aug.06, 2015

Toyota is hoping the next-gen Tacoma will keep the good times rolling sales-wise in the U.S. in 2015.

When the 2016 Toyota Tacoma rolls into U.S. showrooms next month it will mark the first major update of the midsize pickup in a decade, an eternity by today’s automotive standards.

Considering the long somnambulant segment has suddenly roared back to life in recent months, one might expect to see Toyota prepping for a major surge in sales for the 2016 Tacoma. But it’s not. The Japanese maker is looking for modest growth, at best, for the new pickup next year.

Subscribe for Free!

The reason is simple, according to Toyota division General Manager Bill Fay: “We’re very close to maxxed out on our production capabilities right now,” despite adding more capacity at a plant in Baja, Mexico.

(more…)

Chevy Trucks Into Chicago with Colorado GearOn Edition

“Adventure without compromise.”

by on Feb.10, 2015

Chevy rolls out a special version of the new Colorado aimed at rugged outdoors types.

For those who want a compact track with the sort of rugged capabilities normally associated with full-size models, Chevrolet plans to roll out the Colorado GearOn Edition at the Chicago Auto Show later this week.

The launch of the Chevrolet Colorado late last year marked the maker’s return to the midsize truck market and has scored at least an initial hit with U.S. buyers looking for something fresh in a segment that hasn’t seen much change in recent decades. Chevy planners have promised they’ll offer a variety of updates over the next few years to target unique niches, starting with the GearOn Edition.

Your Auto Show News Source!

“Chevrolet Colorado answers the call for customers who have passions of all types and the GearOn accessory system enables them to bring more adventure wherever they go,” said Tony Johnson, Colorado marketing manager. “And with Colorado offering segment-leading efficiency and capabilities, it’s a combination that maximizes adventure without compromise.”

(more…)

Toyota Reveals New Tacoma

Beefier, likely better equipped. But is a V-6 in the offing?

by on Jan.08, 2015

Toyota offers a first official look at the next-gen Tacoma pickup ahead of its Detroit launch next week.

With the North American International Auto Show approaching fast, Toyota has released the first full, official images of the next-generation Tacoma pickup. But the maker is maintaining silence when it comes to specific details about the next-generation midsize truck, despite speculation it will add a new, more powerful V-6 to the powertrain line-up.

That might make sense considering the new competition from General Motors, which is offering both a fuel-efficient four, as well as a V-6, for buyers of its new Chevrolet Colorado and GMC Canyon models – with a diesel set to come later this year.

http://www.thedetroitbureau.com/about/subscribe

Keep on Trucking!

Long the midsize pickup segment leader, Toyota is facing a potentially serious challenge from GM, while Nissan and Honda are also developing updated models that could chip away at the Tacoma’s long-running lead.

(more…)

Toyota Set to Debut New Tacoma at Detroit Auto Show

Adding energy to a resurgent midsize pickup market?

by on Dec.05, 2014

The current Toyota Tacoma.

Adding fuel to a simmering midsize truck market, Toyota confirms it will unveil an all-new version of its aging Tacoma pickup at the Detroit Auto Show next month.

The next-gen 2016 Toyota Tacoma will be unveiled along with two new models from the maker’s upscale Lexus division, said Bon Carter, the maker’s senior vice president pf automotive operations in North America. Toyota has been racing to get the new Tacoma ready for battle with a new line of offerings from General Motors, including the Chevrolet Colorado.

Truck Stop!

Thinly disguised versions of the next Tacoma have been spotted undergoing testing in North America in recent months. As with the bigger Toyota Tundra, designers and engineers in the U.S. had a significant role in the development of the midsize truck, although it is being geared for sale in markets around the world, while Tundra is primarily focused on a State-side audience.

(more…)

GM Rolls Dice on New Midsize Pickup Truck

Automaker breaks ground on addition to existing plant where it will build next Chevrolet Colorado.

by on May.22, 2012

General Motors showed this Chevrolet Colorado concept when it announced last fall that Wentzville would be expanded to handle its production.

General Motors broke ground Monday on a $380 million plant expansion to its Wentzville Assembly facility outside St. Louis, to accommodate the production of the newly designed Chevrolet Colorado midsize pick-up, creating or retaining about 1,260 jobs hourly and salaried jobs.

“Our plant could not be successful without strong support from our local community,” GM Wentzville plant manager John Dansby said . “We’re pleased to make this announcement today that strengthens our presence in Wentzville with a significant expansion of our facility that will benefit the local economy.”

Building a Great Automotive Website!

Wentzville currently produces the full-size Chevrolet Express and GMC Savana cargo and passenger vans.

(more…)