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Posts Tagged ‘midsize luxury cars’

Acura Betting on Biggest Ad Blitz Ever for New TLX

Critical launch comes later this month.

by on Aug.04, 2014

Acura launches an ad blitz for the new TLX this month.

Counting on the all-new midrange TLX sport sedan to reverse years of weak sales, Acura will launch the largest and most expensive  advertising blitz in the brand’s history.

The move could be critical for the Honda luxury marque, Acura sales tumbling 17.6% in July despite the addition of several recent sedans, the base ILX and flagship RLX. The TLX targets what Acura’s top executive Mike Accavitti has described as the “sweet spot” of the luxury market. But the challenge is to reach potential buyers who have largely written off the brand.

Getting the Message Out!

Acura will reveal its new ads this coming Friday – though it is already pitching the car in Canada by emphasizing performance and spirited driving. The American campaign will go live in mid-August, Accatti said, even as the maker and its motorsports partner, Real Time Racing, hope to build buzz with a track version of the TLX sedan.

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2015 Mercedes C-Class: The Baby Benz is all Grown Up

Bigger, lighter, lavishly equipped.

by on Dec.16, 2013

The new 2015 remake of the Mercedes-Benz C-Class is both larger and lighter.

This Baby has grown up.  After giving us a tease of the new interior of the completely redesign 2015 C-Class a couple months ago, Mercedes-Benz is finally offering a full look – and details – about a car that no longer should be thought about as the “Baby Benz.”

No surprise the 2015 re-make is moving up-market, of course.  Not only are buyers are getting more demanding but Mercedes also had to make room for the now sold-out CLA model which notches in as the brand’s lowest-priced offering at just under $30,000 – if you can find one.

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The 2015 Mercedes-Benz C-Class is a larger, decidedly more stylish, sporty and well-equipped offering, with a much-expanded array of both creature comfort and safety features that would have impressed even an S-Class buyer not all that many years ago.

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Hyundai Moves Even More Up-Market with Gen-2 Genesis

Distinctive design, new features, improved ride and handling.

by on Nov.26, 2013

The new Hyundai Genesis, codenamed DH, will reach U.S. showrooms for the 2015 model-year.

In the beginning, there was Genesis.  The first effort by Hyundai to crack the luxury market was a shock to those who thought Korean carmakers could produce little more than econoboxes.  The big sedan – targeting no less formidable a competitor than the BMW 5-Series – went on to win the coveted North  American Car of the Year trophy after its debut in 2008.

In hindsight, while the original Genesis sedan was unquestionably a big leap for Hyundai, it probably wasn’t quite up to its European competitors.  Its design was generic, its ride was plush but hardly the stuff of a 5-Series when it came to flogging the Genesis around corners.  Value pricing was a critical part of the equation – much like the original Lexus models, nearly two decades earlier.

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But Hyundai’s aspirations are anything but modest.  During a recent visit to the maker’s R&D center in the Seoul suburb of Namyangju, senior company officials made it clear that they’re readying a number of additional entries into the luxury segment, including an update of their full-size 7-Series fighter, the Hyundai Equus.

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