Ford Motor Co. will team up with software giant Microsoft in an effort to make it “easier and more affordable” to purchase an electric vehicle, the automaker’s CEO Alan Mulally announced during an appearance at the New York Auto Show.
The big buzzword in the auto industry, these days, is “electrification,” with Ford and most of its rivals unleashing a wave of hybrids, plug-ins and battery-electric vehicles. But the transformation is likely to be a difficult and costly one, Mulally cautioned, during the 2010 auto show’s keynote speech and again during a Ford news conference.
The cost of battery technology is part of the problem, along with limited range. But there’s also the challenge of simply plugging in – and making sure there’s a ready and affordable supply of energy. That’s where Washington-based Microsoft comes in. The software giant plans to adapt its HOHM application to work on future Ford products, starting with the 2012 Focus Electric, a battery-powered version of the maker’s new compact passenger car.