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Michelin Grooves to Quicker Stops on Wet Roads

New EverGrip technology uses hidden grooves to improve performance.

by on Jan.17, 2014

Scott Clark, chief operating officer of Michelin North America’s passenger and light truck tire division, shows off the company's latest tire: the Premier A/S with EverGrip technology.

The Michelin Man now has a new tire to throw on the wheels of moving cars in the company’s ads that actually improve traction in wet weather at as the tires wear down.

The company’s new EverGrip technology features grooves that improve the tire’s ability to channel water away as it ages improving handling and stopping in wet weather conditions.

The Last Word!

“Our worn tires stop faster than their new tires,” said Scott Clark, chief operating officer of Michelin North America’s passenger and light truck tire division, during the company’s press conference at the North American International Auto Show. (more…)

Michelin Branches Out

High Traction Shoes? Sunflower Tires?

by on Oct.21, 2010

Who says sunflower oil is just for cooking? Michelin is using it in its new tire line, Helios.

Anyone familiar with Bibendum, the friendly, if overweight, mascot for Michelin, the French tire giant, knows he’s made of an assortment of the maker’s tires.  But have you ever wondered what are on his feet?

Michelin is revising its line of footwear, with four new models, each equipped with slightly different high-traction rubber soles.  The reason?  More than 104 million lost work days due to slip-and-fall accidents in the workplace in North America.

Meanwhile, the maker is pushing further into sustainable technology with a new tire that makes use of sunflower oil.

Michelin’s standard shoe, called Hospitality, has a uniform sole pattern and is designed for workers who have to deal with dry, oily or wet surfaces such as auto repair shops, dealerships, or tire stores.  It’s available as either a lace-up or a slip-on.  This model is also recommended for culinary workers.

The other three styles, Light Industrial, for dry or dusty conditions, Industrial, for wet and chemical environments, and Heavy Industrial, for hazardous, abrasive and low-traction environments, are high-tops. each having a sole pattern and rubber composition suited to the job conditions.  The Light Industrial has a hardened toe box, and the Heavy Industrial model has a large toe shield over the laces for extra protection.

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Michelin says their shoes, each festooned with the Michelin logo are actually made for them by Rocky Brands.

The other new wrinkle at Michelin in the Primacy MXM4 luxury-car tire, which uses the same sunflower oil common in today’s light cooking recipes to create a new “helio” rubber compound that delivers higher performance than the outgoing Pilot tire.


Improve Your Car’s Comfort, Performance, Safety and Mileage in One Simple Step.

Your tires deserve more respect.

by on Jun.07, 2010

Whether you're a Formula One racer or a Soccer Mom, you need to take care of your tires.

It’s not very often you can improve the comfort, performance, safety and fuel economy of your automobile in one simple step.  Yet all it takes is making sure your tires are properly inflated.

Tires are the most under-rated part of your car, truck or crossover, and studies show they’re also, typically, underinflated.  Yet a tire that’s low on pressure is likely to impact almost every impact of the way your car behaves – which is why motorists might use National Tire Month as reason to make sure those black donuts are both properly inflated and in good shape.

A tire that’s low on pressure not likely to deliver the comfort designed into your car.  But it is likely to wear out faster – and even increase the risk of a blow-out.  It can be slower to accelerate and take longer to stop.

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Then there’s fuel economy. On average, a tire consumes about 20% of the energy used to move your vehicle forward.  Improperly inflated, they can reduce your fuel economy by 10% or more.  The Department of Transportation estimates that 5 million gallons of fuel are wasted every day due to under-inflated tires.  For the average motorist that can translate into an extra $150 or more in extra fuel costs each year.