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Student Designers Look to the Future

Michelin Challenge Design winners focus on Mexico City’s problems.

by on Dec.06, 2011

Students were asked to come up with a design that would help make the automobile viable in mid-century.

Is there a place in tomorrow’s world for the automobile? Perhaps no place is the answer more uncertain than crowded, smog-choked Mexico City, which is precisely the challenge faced by student designers participating in the 2011 Michelin Challenge Design competition.

The project asked the students to come up with vehicular solutions that could make it possible for the automobile to be part of the solution, rather than the problem.

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“Through this competition, we can explore the vision these future designers have of the industry and where mobility solutions are going. Today we join the CCS faculty and our panel of judges to celebrate the work, ideas and vision demonstrated by this talented group of designers,” John Moloney, vice president of original equipment marketing, Michelin North and South America, as the winners of the program were announced.