Mercury dealers, long left feeling like part of the automotive lonely-hearts club, apparently got an unexpected valentine from Ford officials, over the weekend. After leaving the brand struggling with an aging line-up, Mercury is apparently set to get a new small car offering based on the same platform as the next-generation Ford Focus.
A preview of the downsized Mercury is likely for upcoming New York Auto Show, senior officials, including Ford’s President of the Americas, Mark Fields, revealed during a meeting with dealers at the annual National Automobile Dealers Association convention, in Orlando.
The new Mercury will be a part of the so-called “One Ford” strategy launched by Ford CEO Alan Mulally, shortly after joining the company three years ago. A total of 10 different products are expected to come off the Global C-Car platform, including the replacement for the current Ford Focus, due to debut in the U.S. market as a 2012 model. A new Mercury version would likely come at about the same time, according to sources.