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Ford Adding New Small Car to Mercury Line-up.

Model should share global C-car platform 2012 Focus.

by on Feb.15, 2010

Mercury will be getting a new small car, the company hinted to dealers, based on the same platform as the 2012 Focus, shown here.

Mercury dealers, long left feeling like part of the automotive lonely-hearts club, apparently got an unexpected valentine from Ford officials, over the weekend.  After leaving the brand struggling with an aging line-up, Mercury is apparently set to get a new small car offering based on the same platform as the next-generation Ford Focus.

A preview of the downsized Mercury is likely for upcoming New York Auto Show, senior officials, including Ford’s President of the Americas, Mark Fields, revealed during a meeting with dealers at the annual National Automobile Dealers Association convention, in Orlando.

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The new Mercury will be a part of the so-called “One Ford” strategy launched by Ford CEO Alan Mulally, shortly after joining the company three years ago.  A total of 10 different products are expected to come off the Global C-Car platform, including the replacement for the current Ford Focus, due to debut in the U.S. market as a 2012 model.  A new Mercury version would likely come at about the same time, according to sources.