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Mercedes Taking New “User Experience” to CES

Automakers struggle to add more high-tech content – and make it easier to use.

by on Dec.12, 2017

The interior of the next Mercedes-Benz A-Class shows off its expansive display technology.

The annual Consumer Electronics Show in Las Vegas has become a showcase for the auto industry, as much as it traditional was for computer, TV and smartphone manufacturers. A number of intriguing products, such as the Volkswagen BUDD-e van and Chevrolet Bolt EV have debuted there in recent years, but Mercedes-Benz is taking a different tack next month, using CES to reveal a completely new infotainment system.

Dubbed the Mercedes-Benz User Experience, or MBUX, it is designed to replace the German marque’s now-familiar COMAND system. Using artificial intelligence and what Mercedes calls “an intuitive operating system,” the goal appears to be finding a way to add even more technology into tomorrow’s luxury products without confounding owners.

Tech News!

That’s a major challenge. Today’s cars are loaded with as many as 100 different microprocessors operating such things as a vehicle’s engine and safety gear. But manufacturers are also loading up with lots of new infotainment technologies and in many cases, they can turn out to be “nightmares” to operate, Renee Stephens, vice president at J.D. Power and Associates noted when unveiling the research firm’s latest APEAL study earlier this year.