How do you enhance an icon? That’s the challenge Mercedes-Benz faced when the German maker set out to redesign its flagship S-Class sedan – a vehicle likely to spur big changes across the premium-luxury market.
While there are faster cars, more expensive cars and more exclusive cars, the S-Class has long been the benchmark in the premium luxury segment. And that’s a position Mercedes intends to maintain with a new 2014 model that not only introduces a raft of safety technologies that come a step short of autonomous driving, but also by adding such over-the-top features as an automated perfume dispenser and a hot stone-style massaging seat.
“The definition of luxury is changing, but we intend to be at the forefront of that,” said Steve Cannon, CEO of Mercedes-Benz USA, during a break from driving the new S550 model through the lake country north of Toronto. (more…)