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Mercedes Aims to Redefine Luxury

Maker combines technology, comfort at unprecedented level.

by on Jul.25, 2013

Mercedes faced a significant challenge with the redesign of the S-Class: the maker's flagship sedan.

How do you enhance an icon? That’s the challenge Mercedes-Benz faced when the German maker set out to redesign its flagship S-Class sedan – a vehicle likely to spur big changes across the premium-luxury market.

While there are faster cars, more expensive cars and more exclusive cars, the S-Class has long been the benchmark in the premium luxury segment. And that’s a position Mercedes intends to maintain with a new 2014 model that not only introduces a raft of safety technologies that come a step short of autonomous driving, but also by adding such over-the-top features as an automated perfume dispenser and a hot stone-style massaging seat.

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“The definition of luxury is changing, but we intend to be at the forefront of that,” said Steve Cannon, CEO of Mercedes-Benz USA, during a break from driving the new S550 model through the lake country north of Toronto. (more…)

The Worst Cars on the Road?

Mercedes, Smart and Nissan cited, but Detroit offerings dominate Forbes’ list.

by on Apr.28, 2011

The worst car on the road? The Mercedes-Benz S550 takes its lumps in a new study.

By just about any metric you choose – from fuel economy to long-term reliability – today’s automotive offerings continue to get better and better.  But there are still a few clunkers.

And Forbes magazine has come up with a list of what it claims are the worst cars on the road, using data from six key studies – covering matters such as safety and cost-of-ownership.

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The list includes a few surprises, such as the vaunted Mercedes-Benz S-Class, as well as some poorly-reviewed offerings, notably the Smart fortwo.  But Forbes reserves the brunt of its wrath for Detroit, which overwhelmingly dominates the list with models like the Cadillac Escalade.

The significant exception is Ford, which didn’t place a single model on the list of dubious honor.

(more…)