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Mercedes Adding C-Class Production to Alabama Plant

Compact SUV coming next year gives maker edge in luxury race.

by on Sep.09, 2014

Workers at the Tuscaloosa Mercedes plant have a reason to rejoice: C-Class production is being added to the plant.

With the race for luxury sales in the U.S. intensifying, Mercedes-Benz is expanding production at the Daimler AG assembly plant in Tuscaloosa, Alabama, by adding production of its new C-Class sedan at the plant.

It is the first of two new products that will be added to the plant’s production lines. A new compact SUV, which the company showed off at the Auto China show in April, will be built at the plant sometime next year.

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Daimer AG Chief Executive Officer Dieter Zetsche said Mercedes-Benz sees good prospects in the U.S. market and is expanding the local production capacities in the country. (more…)

Daimler Planning New North American Plant

Maker looking at options in U.S. and Mexico.

by on Jan.25, 2012

The new Mercedes plant would likely produce a version of the next-gen A-Class - and possibly the Infiniti Etherea, as well.

Hoping to gain a leg up on its luxury market rivals, Daimler AG is looking at adding at least two more plants to its global production network – one in China and the other some place in North America.

The new plants could be a critical step in regaining the global sales lead as Daimler’s Mercedes-Benz brand battles key rivals BMW and Volkswagen’s Audi brand.  Mercedes narrowly lost the U.S. sales crown to the Bavarians in 2011.

Mercedes officials told Germany’s Manager Magazin the plan is to double the brand’s worldwide output to 2.7 million by 2020.  It sold 1.26 million Mercedes-badged vehicles in 2011, about 120,000 less than BMW. Significantly, the publication said Daimler is aiming for a 10% operating margin by the end of this decade.

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One of the questions is hoping to resolve is what role Nissan will play in the selection and operation of a new Mercedes plant in North America.  Could Daimler be looking at adding production capacity of its own alongside a new Nissan facility newly announced for Mexico?


Mercedes Adding New Model at U.S. Plant

All new product will be fifth in Tuscaloosa.

by on Oct.21, 2011

Mercedes-Benz will add an all-new model at its Alabama assembly plant.

Daimler AG plans to spend $350 million to produce another model at it US production center in Tuscaloosa, Alabama, starting in 2015, and also plans to add jobs next year at its Western Star truck plant in Portland, Oregon.

The entirely new Mercedes-Benz model will roll off the production line as its fifth product and is expected to add some 400 additional jobs at the plant.

Tuscaloosa has been the production site of the Mercedes-Benz M-, GL-, and R-Class SUVs and is also slated to start build the Mercedes-Benz C-Class for the North American market beginning 2014.

Dieter Zetsche, Chairman of the Daimler Board of Management and Head of Mercedes-Benz Cars, said the new model coming to Tuscaloosa is part of the company’s plans to broaden its product line.

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“This new model from the Tuscaloosa plant is an important element of our growth strategy. It is one of the ten additional models which we will introduce within the next four years alone across all segments,” said the CEO, adding that, “At the same time, we are systematically broadening our manufacturing footprint in the NAFTA region.”