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Surge in Sales Propels Daimler Profits

Revenues up 6% as demand grows for new S-Class, other models.

by on Jul.23, 2014

Daimler AG CEO Dieter Zetsche during a recent product unveiling. Mercedes plans to launch 30 new models by the end of the decade.

Promising to regain its once-formidable lead as the world’s top luxury car manufacturer, Daimler AG has unleashed an unprecedented product assault that has begun gaining traction with consumers – driving a surge in second-quarter sales and earnings for the parent of the Mercedes-Benz and Smart brands.

With revenues up 6%, to $42.4 billion, Daimler posted a net profit of nearly $3 billion for the April to June period. But perhaps more telling was the fact that earnings before interest and taxes, or EBIT, shot to 7.9% of revenue during the latest quarter, up from 6.4% a year earlier.

The Journal of Record!

“We are growing profitably, our strategy is bearing fruit,” said Daimler AG Chief Executive Dieter Zetsche in statement accompanying the earnings announcement. “We are very satisfied with the second quarter and continue to work effectively on structural improvements.”

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Daimler Planning New North American Plant

Maker looking at options in U.S. and Mexico.

by on Jan.25, 2012

The new Mercedes plant would likely produce a version of the next-gen A-Class - and possibly the Infiniti Etherea, as well.

Hoping to gain a leg up on its luxury market rivals, Daimler AG is looking at adding at least two more plants to its global production network – one in China and the other some place in North America.

The new plants could be a critical step in regaining the global sales lead as Daimler’s Mercedes-Benz brand battles key rivals BMW and Volkswagen’s Audi brand.  Mercedes narrowly lost the U.S. sales crown to the Bavarians in 2011.

Mercedes officials told Germany’s Manager Magazin the plan is to double the brand’s worldwide output to 2.7 million by 2020.  It sold 1.26 million Mercedes-badged vehicles in 2011, about 120,000 less than BMW. Significantly, the publication said Daimler is aiming for a 10% operating margin by the end of this decade.

Your Auto Source!

One of the questions TheDetroitBureau.com is hoping to resolve is what role Nissan will play in the selection and operation of a new Mercedes plant in North America.  Could Daimler be looking at adding production capacity of its own alongside a new Nissan facility newly announced for Mexico?

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