Promising to regain its once-formidable lead as the world’s top luxury car manufacturer, Daimler AG has unleashed an unprecedented product assault that has begun gaining traction with consumers – driving a surge in second-quarter sales and earnings for the parent of the Mercedes-Benz and Smart brands.
With revenues up 6%, to $42.4 billion, Daimler posted a net profit of nearly $3 billion for the April to June period. But perhaps more telling was the fact that earnings before interest and taxes, or EBIT, shot to 7.9% of revenue during the latest quarter, up from 6.4% a year earlier.
“We are growing profitably, our strategy is bearing fruit,” said Daimler AG Chief Executive Dieter Zetsche in statement accompanying the earnings announcement. “We are very satisfied with the second quarter and continue to work effectively on structural improvements.”