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Mercedes Targets Current and Future ‘One Percenters’

Maker debuts new Sprinter van, AMG-built racer.

by on Feb.11, 2016

Mercedes is adding another entry to its Sprinter commercial van line-up: the Worker.

Mercedes-Benz appears to be trying to cater to the “1%” crowd as well as those who may aspire to be part of that group with its latest two efforts.

The German maker introduced another option in its commercial van line-up at the Chicago Auto Show: the Sprinter Worker.

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Starting at just $32,495, the Sprinter Worker will offer the simplest and most straightforward equipment and packaging within the Sprinter Van model line, which includes the 2500 and heavy-duty 3500 models.  (more…)

Mercedes Sales Lift Daimler AG 2015 Profits

Demand for SUVs, C-Class adds to bottom line.

by on Feb.04, 2016

Daimler's Dieter Zetsche says that Mercedes-Benz sales helped to carry the company to strong 2015.

Daimler AG reported its fourth-quarter and full-year earnings were up over the previous year due in large measure to strong sales from its Mercedes-Benz luxury car division.

“2015 was a good year for Daimler,” CEO Dieter Zetsche said in the statement. “Getting to the top is hard, but staying at the top is even harder. That’s our ambition.”

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The company’s fourth-quarter earnings before interest and tax rose 22% to $3.8 billion and its revenue jumped 13% to $45.3 billion. For the full year, EBIT increased  to $15.5 billion: a jump of 36%. (more…)

Spy Shot: 2017 Mercedes-Benz E-Class Coupe

Fewer doors, more fun?

by on Jan.29, 2016

An "informed" rendering of the 2017 Mercedes-Benz E-Class Coupe.

We got our first look at the new Mercedes-Benz E-Class sedan at the Detroit Auto Show earlier this month, and while the German maker was planning to make us wait to see the 2-door version of the midsize line, our friends at Topspeed caught a glimpse of the E-Coupe and offered to share it with readers of TheDetroitBureau.com.

Despite the heavy camouflage, there are enough obvious details for the rendering that opens things up here. Under the mesh grille, the E-Coupe’s front end is expected to be a virtual clone of what we’ve already seen on the new E-Class sedan. That includes the distinctive, almost cat’s eye LED headlamps framing the new, oversized Mercedes grille.

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The sedan features a more curvaceous roof than the classic Mercedes sedan, but the E-Class Coupe gets a truly curvaceous roofline, with unique character lines and a different quarter window. The bottom line is a look that is decidedly more sporty than the four-door model, as well as the outgoing E-Coupe.

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2017 Mercedes-Benz E-Class Pushes the Autonomous Envelope

Mercedes adds its first E-Class plug-in hybrid.

by on Jan.11, 2016

Mercedes-Benz unveiled its new E-Class in Detroit on the evening before the start of the North American International Auto Show.

There was a time when you measured luxury by the pound and inch, and perhaps by the amount of leather and wood in a car’s interior. Not anymore.

These days, technology has become more and more of a deciding factor, and by that measure, it’s hard to beat the 2017 Mercedes-Benz E-Class.

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Making its formal debut during a Sunday night reception ahead of the North American International Auto Show in Detroit, the midsize Mercedes goes a good step beyond the maker’s already tech-laden flagship, the S-Class, adding an array of new infotainment and safety features and introducing some of the most advanced, semi-autonomous features yet on the road.

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Mercedes-Benz E-Class Pics Leak Ahead of Detroit Debut

German maker 2017 model lighter, bigger than predecessor.

by on Jan.05, 2016

The 2017 Mercedes-Benz E-Class was set to be unveiled in Detroit next week ... until these pictures were leaked.

The Mercedes-Benz E-Class is the maker’s most significant model, the anchor in a rapidly expanding line-up. But it’s also the oldest model, something the German maker is soon set to remedy with the debut of an all-new version at the North American International Auto Show in Detroit next week.

Mercedes has been banging the drum, aiming to build interest in the premiere of the new sedan, which will take place Sunday night, the day before the first official press day at the NAIAS. It has already released interior shots and now, it seems, the helpful folks at German website Auto-Presse have given us a look at the exterior, as well.

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They’ve published leaked images of the 2017 Mercedes-Benz E-Class, and we’re reprinting a few of the here, along with some of the key details we’ve learned about the new midsize sedan. (more…)

Ex-MBUSA CEO Cannon Resurfaces at AMB Group

Will run sport and business empire including Atlanta Falcons.

by on Dec.23, 2015

Former Mercedes-Benz USA CEO Steve Cannon.

Steve Cannon, the former head of Mercedes-Benz USA, is switching careers, becoming CEO of Atlanta-based AMB Group, a sports and business empire that includes the Atlanta Falcons football team.

Cannon unexpectedly left Mercedes this week after four years as its U.S. president and chief executive officer, and initial reports – including one on TheDetroitBureau.com – had speculated he was nudged aside due to the weakening performance of the German luxury brand.

Keeping the Record Straight!

In fact, the former military officer will take over day-to-day management and strategy for the AMB Group following the official retirement of its founder Arthur M. Blank. Cannon will handle of the company’s for-profit operations.

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Mercedes Replaces US Boss

Steve Cannon falls victim to sluggish sales.

by on Dec.22, 2015

New Mercedes-Benz USA boss Dietmar Exler.

With sales lagging an otherwise robust luxury market, Mercedes-Benz is replacing the head of its U.S. operations.

Steve Cannon, who oversaw the subsidiary’s move from New Jersey to Georgia this past year, will be leaving the company next month. The former U.S. military officer will be replaced by Austrian native Dietmar Exler.

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While Mercedes didn’t provide any reason for Cannon’s departure, the maker has been losing momentum in recent months, a time when the U.S. luxury market normally heats up. The German maker has been battling against rivals BMW and Japan’s Lexus for segment leadership.

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Major Remake for Renamed Mercedes SLC Roadster

Old SLK line undergoes a number of tweaks.

by on Dec.15, 2015

The Mercedes-Benz SLC, which is the new name for the SLK, gets a boatload of new technology for the next-generation model.

It may take Mercedes-Benz fan some time – and a scorecard – to keep up with all the changes set to come in the next year. Not only is the maker rolling out a number of new, or significantly updated, models in 2016, but it’s also changing the names for a number of them.

That includes a number of utility vehicles, as well as the old SLK, which will make a reappearance as the newly renamed Mercedes-Benz SLC. Two decades after its original debut, the roadster will undergo a significant facelift while also adding a number of new technologies shared with the recently updated Mercedes C-Class line.

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“The renamed compact roadster remains an ideal combination of passion and common sense, appealing to both the heart and the mind,” said Ola Källenius, the Daimler AG board member overseeing Mercedes-Benz Cars Sales & Marketing. (more…)

Mercedes Shows It’s What’s Inside that Counts

Luxury maker provides early look at E-Class interior.

by on Dec.09, 2015

The 2017 Mercedes-Benz E-Class is chock full of new technology that makes the vehicle safer as well as more comfortable.

When it’s time to introduce a new model, many automakers attempt to whet the appetites of fans with dark pictures showing only a hint of what’s to come. Mercedes decided to turn that approach inside out, showing off the interior of the new E-Class ahead of its debut in Detroit next month.

What can Mercedes aficionados expect? A simple design featuring more technology, but fewer buttons to use it. The maker stuffs the new iteration of the E-Class with a suite of new technology that includes car-to-car communications, the ability to unlock your car using your smartphone and remote parking.

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Much of this is accessible using a new, optional, digital dashboard display that puts most functions under the driver’s control via touchpads on the steering wheel.  (more…)

Forget Hybrids and Hydrogen Cars; Some Just Have to Have a V-12

Mercedes shifts line, boosts 12-cylinder production.

by on Nov.23, 2015

Daimler has moved production of its V-12 engines to Mannheim to boost production.

Facing tough new mileage and emissions standards, automakers have been shifting to smaller and more environmentally friendly powertrains. The V-8s that once dominated the American highway have become more and more uncommon as even performance cars switch to downsized turbo and hybrid alternatives.

Yet, some buyers just aren’t ready to switch, and that’s led to a bit of a renaissance for one type of engine environmentalists would clearly love to see vanish in the junkyard. Demand has been so strong, in fact, that Daimler AG has moved its V-12 engine line to a new plant in order to boost production.

Firing on All Cylinders!

“Supplying our customers as fast as possible is highly important to us,” says Tobias Moers, Chairman of the Board of Management of Mercedes-AMG GmbH. “We do not have any possibilities for expansion in Affalterbach at present, so we have decided to transfer the assembly of the twelve-cylinder engines to the Daimler site in Mannheim.”

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