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Mercedes-Benz Pulls Hat Trick at World Car of the Year Awards

Maker takes three trophies and lands a finalist in every other category.

by on Apr.02, 2015

Mercedes' PR Chief Christoph Horn, center, accepts the World Car of the Year award for the Mercedes C-Class.

Mercedes-Benz dominated the competition during the World Car of the Year ceremonies at the New York International Auto Show.

“Mercedes pulled off a hat trick,” said Peter Lyons, co-chairman of the global awards program, after he handed out the last of five trophies during ceremonies at New York’s Jacob Javits convention center. That included the coveted honor of being named World Car of the Year for the 2015 Mercedes-Benz C-Class.

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“I am speechless,” said the German maker’s global PR chief Christoph Horn, as he stared out at a large audience of journalists and executives from competing manufacturers. “One doesn’t think it could get better” than taking one, then a second trophy, “but it did,” said Horn as he took the biggest of the awards. (more…)

First Look: Mercedes-Benz Concept A-Class

Rethinking the luxury microcar.

by on Apr.07, 2011

Mercedes-Benz will reveal the new A-Class Concept at both the NY and Shanghai auto shows.

Mercedes-Benz is thinking outside the box…and inside it, as well, with the A-Class Concept it will be introducing at the New York Auto Show later this month – simultaneously launching at the Shanghai Motor Show, as well.

The German maker was among the first to see the potential for a pint-sized luxury car, rolling out the original A-Class in 2002.  The early model offered an efficient – and ingenious – use of space, but it never quite delivered the level of luxury or styling normally associated with the brand, leaving many potential buyers to wait – or choose from the growing number of competing offerings.

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Indeed, the luxury microcar segment is growing fast, with even Aston Martin entering the fray with the new Cygnet it has developed as part of an unusual joint venture with Toyota based on the Japanese maker’s little iQ model.

So, Mercedes is now weighing in with a prototype that, at least from initial appearances, seems more well-suited to the brand’s overall line-up.