Mercedes Maybach |
Detroit Bureau on Twitter

Posts Tagged ‘Mercedes Maybach’

Mercedes Teases New Maybach Coupe Concept

Six-meter show car set to debut at Pebble Beach Concours.

by on Aug.11, 2016

Mercedes is offering just 10 words to describe the huge Maybach coupe concept.

It’s better known as the ultimate classic car show, but the annual Pebble Beach Concours d’Elegance is bringing out something new from the folks at Mercedes-Benz this month. Make that Mercedes-Maybach, the German maker’s moniker for its most exclusive models.

Not much has happened since Mercedes folded up the tent on its standalone Maybach brand a few years ago. Right now, the super-premium Double-M logo simply adorns some tarted-up versions of the latest Mercedes-Benz S-Class. But if this teaser image is any indication, Maybach has some big plans in the works.

What a Concept!

The pic released through Mercedes’s social media channel reveals a low and impossibly long coupe with a fastback rear that apparently measures six meters, or nearly 20 feet, nose-to-tail. To put that into perspective, the Maybach show car is three feet longer than a Mercedes S-Class Coupe and has four feet on the Bentley Continental GT.


Mercedes-Maybach Pullman Ups the Luxury Quotient

At more than 21 feet and $570,000, the ultra-premium limousine targets the world’s most exclusive buyers.

by on Feb.18, 2015

The new Mercedes-Maybach Pullman, set to make its official debut at the upcoming Geneva Motor Show, boasts some impressive numbers.

For those who don’t think the new Mercedes-Maybach S600 is quite luxurious enough, the German maker is rolling out an even more exclusive model, just in time to celebrate the 50th anniversary of one of Mercedes’ most elite products ever.

The new Mercedes-Maybach Pullman, set to make its official debut at the upcoming Geneva Motor Show, boasts some impressive numbers. For one thing, it measures a full 6.50 meters – or 21.3 feet for the metrically challenged, with the wheelbase coming in at 14.5 feet.

Stay Informed!

And even if you have a garage big enough to handle it, the price tag might give you pause, starting at 500,000 Euros, or $566,922. Add some armor and a bit of customized detailing and you could be pressing upwards of $1 million. That puts the new Pullman into the same league as the other members of the ultra-premium automotive markets, Rolls-Royce and Bentley. Oh, and to put things into perspective, the Pullman is about 18 inches longer than the Rolls Phantom. (more…)

Mercedes-Maybach Sets $190k Price Tag for S600; Hints at SUV to Come

An option for customers to “step up.”

by on Jan.16, 2015

The new Mercedes-Maybach S600.

With sales of its new super-premium line set to begin barely three months from now, Daimler AG has announced a price tag of $189,350 for the new Mercedes-Maybach S600.

The maker’s new sub-brand is looking at other options to flesh out its line-up, with Daimler CEO Dieter Zetsche telling British publication Auto Express that a super-premium SUV is “most likely” going to follow.

Subscribe for Free!

It would join a small but growing list of ultra-expensive sport-utility vehicles, Bentley this week confirming it will call its upcoming ute the Bentayga when it reaches market later this year. Maserati, meanwhile, will launch the new Levante for the 2016 model-year, while Rolls-Royce is reportedly looking at an SUV of its own.


Mercedes Sets $167,000 Price for New Maybach S500

First sedans set to go on sale in February.

by on Dec.15, 2014

The new Mercedes-Maybach S600 will likely start at over $200,000 when it reaches the US.

The new flagship Mercedes-Maybach S-Class will go on sale next February at a starting price of 134,053.50 Euros, the German maker says, or the equivalent of $166,700 at current exchange rates.

That’s for the “base” Mercedes-Maybach S500, with the 12-cylinder S600 model commanding 187,841.50, or about $234,000. To put that into perspective, a Mercedes-Benz S63 AMG sedan goes for $142,375.

Key in on a Free Subscription!

On the other hand, the two new ultra-lux models might be considered a veritable bargain compared to the original sedans offered when Maybach operated as a true, standalone brand. U.S. buyers pay around $340,000 for the M57, and $430,000 for the M62 S, with the Maybach Landaulet semi-convertible demanding a stiff $1 million.


Maybach Makes an Unexpected Return

How a once-abandoned brand name came back to life.

by on Nov.20, 2014

Mercedes-Benz introduced its ultra-exclusive S600 in Los Angeles yesterday with a bit of a surprise: it's the Mercedes-Maybach S600.

It is Los Angeles, so there’s always an opportunity to reinvent yourself. Just ask Mercedes-Benz which used the L.A. Auto Show this week to unexpectedly bring the once-abandoned Maybach brand name back to life.

Named for Wilhelm Maybach, a partner of Daimler AG founder Gottfried Daimler, the Maybach name graced a line of ultra-exclusive automobiles, such as the Maybach M57. But in 2011 slow sales led the company to announce it would kill off the brand.

The Leader in Global Automotive News!

Mercedes wasn’t about to abandon the market’s most elite buyers, though. It planned a stretched and upgraded version of the elite S-Class, which was originally set to be called the Mercedes-Benz S600 Pullman. But in a surprise move, it has decided to call the new model the Mercedes-Maybach S600. (more…)

Mercedes Opts for Order in its Alphabet Soup Model Nomenclature

Return of the Maybach.

by on Nov.11, 2014

Mercedes announced it is bringing back the Maybach. The maker is also going to clean up the alphabet soup that is its naming system.

If you have a hard time telling an S from an E, or an ML from a GL, you’re not alone. With all the new models it has added in recent years – and more coming at the rate of about one per quarter – the names used for the various members of the Mercedes-Benz line-up have become increasingly confusing.

Now, the German maker wants to impose some order on its world and is rolling out a new nomenclature strategy that it says should be a good bit easier to understand – though it could add still more confusion in the short-term as the GLK becomes the GLC and the ML becomes the GLE.

Subscribe for Free!

Mercedes also delivered a surprise by announcing it is bringing back the Maybach name it seemed to have abandoned for good just a couple years ago. It’s new super-premium models will now carry the designation Mercedes-Maybach, while its highest performance offerings will be dubbed Mercedes-AMG. (more…)

First Drive: 2010 Maybach Zeppelin

For $500,000 you can smell as sweet as a rose.

by on Oct.14, 2009

There'll only be 100 copies made of the 2010 Maybach Zeppelin, which will cost between $450,000 and $605,000.

The Maybach Zeppelin will cost between $450,000 and $605,500. The crystal perfume atomizer is standard, but the iPod cable isn't.

The rich, it’s often said, are different from you and me.  That goes for their cars, as well.  How do you justify spending half a million dollars for an automobile?  Is it the exclusivity?  The unique features?  The cavernous cabins, the horsepower…or something else entirely?

The folks at Maybach have, at various times, argued “all of the above,” when justifying the price tag on their various models, which start at $358,000 for the “base” Maybach 57 sedan, and run all the way up to $1.4 million for the Landaulet, the most exclusive offering for this most exclusive of brands. Now, they’re adding the 2010 Zeppelin, which is just going into a limited production run.

The Subscription is Free!

Subscription is Free!

To get a better sense of the marque’s appeal, we headed over to the lush French Cote d’Azure to spend a few days at the Chateau Saint Martin with an assembly of current and former Maybach owners, and to get a chance to drive the brand’s newest offering.


Can Maybach Survive?

Despite slump, Daimler claims ultra-lux brand makes money.

by on Oct.14, 2009

Have ultra-luxury cars, like the $500,000 Maybach Zeppelin, lost their cache during this era of frugality?

Have ultra-luxury cars, like the $500,000 Maybach Zeppelin, lost their cache during this era of frugality?

Eight years after the launch of its ultra-luxurious Maybach brand, can Daimler AG afford to keep the lesser-known competitor to Rolls-Royce and Bentley going?

Sales of the super-premium brand have been steadily declining, since shortly after Maybach made its debut, in the 2003 model-year, leading more than a few industry analysts to speculate about its long-term viability.

Company insiders point to the launch of the new 2010 Maybach Zeppelin as a sign of their commitment to the brand, and insist that despite its modest volumes, the premium marque is delivering cash to Daimler’s bottom line.  But whether the company is willing to keep the Maybach brand going indefinitely is a question that is left hanging.

It's Still a Luxury, Though the Subscription is Free!

It's Still a Luxury, Though the Subscription is Free!

It’s been a difficult time for virtually all high-line luxury automakers Maybach officials won’t release sales data for the current year, but they acknowledge that volumes have been on the slide since their record of 500 cars sold shortly after launch.  By 2007 that was down to 400 and, last year, the number tumbled to 300.  But as global brand manager Patrick Marinoff wass quick to point out, Maybach isn’t unique.  Bentley, for example, is likely to finish the year off as much as 40% from its 2007 peak of more than 10,000 vehicles.