Detroit Bureau on Twitter

Posts Tagged ‘mercedes gla’

83 and Counting, Mercedes Flooding Market with New Models

New small cars, electric vehicles among those heading to market.

by on Jun.16, 2017

The 2018 Mercedes-Benz E400 Coupe.

A handful of reporters got the chance to check out the newest addition to the Mercedes-Benz line-up this week, slaloming through the winding mountain roads north of Vancouver, British Columbia in the 2018 E-400 Coupe. But even as the media drive was underway, Mercedes confirmed yet another version of the midsize mainstay was on its way, the completely redesigned E-Class Cabriolet.

By the time both the E-Class coupe and convertible reach showrooms in the coming months, Mercedes will have a whopping 83 different products on sale in the U.S., and there are a number of additional products available for buyers abroad that don’t make it to the States, such as the little A-Class line and the big R-Class people-mover.

The Last Word!

But Mercedes isn’t about to relax. If anything, it is ramping up its product assault with an array of offerings now in various stages of development, including its first pickup and an assortment of battery-electric vehicles, or BEVs, that will be sold through a new sub-brand, Mercedes-EQ.

(more…)

Mercedes Planning Flood of New Compact Models

Maker still debating which will come to the U.S. market.

by on Jan.09, 2017

The newly updated Mercedes-Benz GLA 250 4Matic made its debut in Detroit Sunday night.

Few automakers have added more new models in shorter order than Mercedes-Benz, the German company take aim at virtually every possible market niche.

But Mercedes officials think there’s still a few gaps in the line-up, notably at the lower end of the spectrum, and that means we could see a sizable increase in compact and smaller offerings, though not all the additions will make it across the Atlantic.

Auto Show News!

“Our compact car family will grow from five to eight members in the near future,” said Britta Seeger, the board member who was recently appointed head of Mercedes-Benz global marketing and sales, during an appearance at the North American International Auto Show in Detroit.

(more…)

Mercedes May Finally Bring Little A-Class to U.S.

New mini-lux model would roll out of new Mercedes plant in Mexico.

by on Sep.28, 2015

The Mercedes A-Class is one of five different models based on the small luxury platform.

The boardroom at Mercedes-Benz was wracked with turmoil when the German maker first considered adding a compact luxury car to its line-up. But the original Mercedes 190 was an instant success, and what is today known as the C-Class is one of the anchors of its line-up.

That meant far less debate when the company eventually decided to roll out a procession of even smaller models. If anything, the new CLA sedan and GLA crossover have become even bigger hits in the critical North American market.

In the Know!

Until now, however, Mercedes hasn’t been willing to also let its pint-sized A-Class model make the trans-Atlantic jump. But it appears that this reluctance is starting to vanish and American motorists may soon find another downsized offering in Mercedes showrooms.

(more…)

Mercedes Hopes GLA Will Tap into Booming Compact Crossover Market

German maker with find plenty of competition in segment.

by on Sep.29, 2014

Mercedes expects the new GLA to duplicate the success of its CLA sedan, which is a hot seller.

Barely a year after launching its new CLA coupe-like sedan, Mercedes-Benz has sold more than 30,000 to U.S. buyers and, the maker claims, probably would be doing twice that volume if it could get more from its new factory in Hungary.

No wonder the maker’s senior executives are positively jumping for joy as the even newer Mercedes-Benz GLA heads for U.S. showrooms. “The segment is potentially three times as large,” suggested communications chief Rob Moran, during a media drive of the new crossover-utility vehicle in Vermont.

Your Automotive Source!

Crossovers are already beginning to outsell conventional sedans in the U.S. market, and most analysts anticipate the same thing is about to happen in the compact luxury segment. That’s spurring a flood of new offerings, the GLA just one of the latest to join such alternatives as the BMW X1. (more…)

First Drive: 2015 Mercedes-Benz GLA

Compact crossover among best in crowded segment.

by on Sep.29, 2014

The new GLA is the fifth - and smallest - crossover/ute in the Mercedes family.

What a difference one little letter can make. In many ways, the new Mercedes-Benz CLA and GLA models are a lot alike, starting out with the German maker’s basic small car platform. But there are also a surprising number of ways the two models diverge.

The CLA is the compact, coupe-like sedan that Mercedes launched last year, quickly becoming one of the maker’s most successful products ever, demand so far well exceeding supply. The new Mercedes-Benz GLA adopts a more hatchback-style crossover body style that targets an even larger segment of the luxury market.

The Leader in Global Automotive News!

But the differences are even more substantial, as we learned during several days of driving the new GLA through northern Vermont just as the leaves began to turn their autumn colors. The year-long delay in bringing the crossover to market appears to have given Mercedes engineers the time they needed to address earlier complaints about the coupe-like CLA’s ride and handling. (more…)

Lexus Won’t Take on the Mercedes CLA or Audi A3

No sub-$30,000 cars, says Japanese brand’s leader.

by on Aug.01, 2014

The Lexus CT200h - the F-Sport version shown here - is the Japanese brand's entry model.

A new generation of low-cost luxury cars from manufacturers like Mercedes-Benz and Audi have clearly clicked with consumers, generating a flood of new buyers, many of them entering the upscale market for the first time.

But despite that growth in demand, don’t expect to see a sub-$30,000 car coming from Lexus, the highline division of Toyota Motor Co., says the brand’s global chief executive.

Your Entry Point!

Describing products like the Mercedes CLA and Audi A3 as “cheap luxury,” Lexus International boss Mark Templin told Automotive News that for his money, “You can’t build a Lexus with the quality, the durability the reliability, the craftsmanship, the content that we put in a Lexus and sell it profitability under $30,000. You just can’t do it.”

(more…)

Audi Takes Global Luxury Sales Lead

But BMW isn’t ready to concede defeat.

by on Mar.11, 2014

The redesigned Audi TT makes its Geneva debut.

Two months does not a year make, but in a significant breakthrough Audi AG is claiming to hold the lead in the hotly contested global luxury car maket.

The largest of the luxury brands of Volkswagen AG, Audi has been gaining ground on traditional rivals BMW and Mercedes-Benz in recent years, and is hoping to solidify its first-place position with a flood of new products planned for the coming year, an assortment of which were previewed at the Geneva Motor Show last week.

A Sporting Choice!

For the first two months of 2014, Audi delivered 242,000 vehicles, giving it a modest 383-unit lead over BMW.  It fell 429 cars short of its Bavarian rival during the same period last year.

And Audi intends to widen the lead, Chief Executive Officer Rupert Stadler said Tuesday at the brand’s headquarters in Ingolstadt, Germany, promising that, “We will increase deliveries in all regions of the world, including Europe.”

But Audi’s rivals aren’t ready to concede defeat.

(more…)

First Look: Mercedes-Benz GLA45 AMG

A good thing in a small package.

by on Jan.07, 2014

The production version of the new Mercedes-Benz GLA45 AMG will debut in Detroit next week.

Mercedes-Benz has set out to rewrite the rules on small, entry-level luxury cars.  Forget the little C-Coupe of a decade back, and the original Baby Benz.  The maker is out to prove that good things can come in small packages – and with the upcoming introduction of the new Mercedes-Benz GLA45 AMG, add the word, “powerful” to your list of superlatives.

The production version of the new Benz crossover’s most powerful model will make its official debut at the North American International Auto Show next week, but Mercedes is offering up an advanced look at the 355-horsepower compact crossover.

A Performance News Source!

Based on the same basic “architecture” as the new Mercedes CLA coupe-like sedan, the GLA is taking aim at Gen-X and Millennial buyers who put a premium on luxury brands but might otherwise be stuck in a more mainstream segment.  The AMG version, meanwhile, is the most affordable high-performance crossover the Teutonic maker has ever offered.

(more…)

Mercedes Launches GLA Production

Fourth of five new entry-lux models starts rolling down the line.

by on Dec.06, 2013

Production of the Mercedes GLA in Rastatt.

The first of the new Mercedes-Benz GLA crossovers started rolling down the maker’s assembly line in Rastatt, Germany this week, the fourth in a new array of entry-lux models that the maker hopes will give it a push past aggressive competitors like BMW and Audi.

When the GLA reaches showrooms next year, Mercedes officials hope it will follow the lead of the new CLA model that recently made its American debut. That coupe-like sedan has become the hottest offering in the maker’s U.S. portfolio, not only delivering a sizable size boost but drawing in a significant number of buyers new to the Mercedes brand.

Global News!

“The GLA is the next milestone in our Mercedes-Benz 2020 growth strategy,” said Dieter Zetsche, the Mercedes brand boss and head of the maker’s parent Daimler AG.

The crossover is designed to complement the more conventional CLA and give Mercedes traction in the rapidly growing compact luxury crossover niche, which is expected to become one of the world’s fastest-growing market segments through at least the rest of the decade.

(more…)

Compact Luxury Cars Could be the Next Big Thing

Mercedes, BMW, Audi and other high-line brands move mainstream.

by on Oct.02, 2013

The new 2014 CLA 250 takes Mercedes-Benz into a segment where competitors include Ford's upscale Fusion Titanium editions.

While the all-new 2014 S-Class sedan might serve as the “flagship” of the Mercedes-Benz line-up, the German luxury maker’s big news this coming year is actually its smallest offering, the new CLA.

At first glance, it’s easy to confuse the coupe-like sedan with the older Mercedes CLS model, something that was far from coincidental, company officials concede.  But there’s no confusing the numbers on the Munroney window sticker, the compact CLA starting at just $29,990 – compared with the $73,025 base price of the bigger four-door.

Your Independent Source!

With the launch of the CLA, Mercedes is going after a new generation of luxury buyers that it hopes will become long-term brand loyalists. But the German maker isn’t alone.  Virtually every manufacturer in the luxury car segment, from BMW to Volvo, is rushing to market downsized and lower-priced luxury models, whether sedan, coupe or crossover.  And that could be particularly bad news for mainstream manufacturers like Ford Motor Co. who have themselves been pushing upwards into the luxury segment.

(more…)