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First Drive: 2010 Mercedes-Benz E-Class Sedans

A (fast-) moving target.

by on May.12, 2009

Gambling with success?  Actually, Mercedes is holding a winning hand with the completely remade 2010 E-Class sedan.

Gambling with success? Actually, Mercedes is holding a winning hand with the completely remade 2010 E-Class sedan.

There’s no such thing as a sure bet, not unless you’re the one holding all the cards.  Then again, maybe that describes the Mercedes-Benz E-Class, the sedan that has long dominated the midsize luxury market.

Early this year, the German maker pulled the wraps off an all-new version of the E-Class, and also dropped the surprise news that it was rechristening its 2-door CLK the E-Class Coupe.  The new look received strongly favorable reviews, but when it comes to luxury cars, beauty is a lot more than skin deep, so we jumped at the chance to take both the 2- and 4-door versions of Mercedes’ midsize mainstay out for a couple days of testing.  We took delivery at the Encore, the newest and, arguably the hottest, resort casino in Las Vegas, a perfect venue considering Mercedes has placed an even bigger bet on its new offering than the highest rollers the strip normally sees.

Subscribe to TheDetroitBureau.comThe new E-Class is more than just what automotive folks like to call a “simple refresh.”  It’s a top-to-bottom remake that, in many ways represents the best Mercedes can muster, even more than the flagship S-Class.  And it will take that sort of offering to not only maintain momentum in today’s abysmal automotive market – but also to fend off a growing list of competitors that includes the usual suspects, BMW, Lexus and Audi, as well as the increasingly aggressive Infiniti and the surprising Hyundai Genesis.    (more…)