The new Mercedes-Benz C-Class makes a debut during a Detroit sneak preview Sunday night.
What do you do when there’s a new Baby in the house? In the case of Mercedes-Benz, what was once the “Baby Benz” is about to grow into a much more sophisticated luxury sedan offering many of the latest, high-tech features found in the German maker’s top-line E- and S-Class models.
The Mercedes C-Class is getting a major makeover for 2015, the updated model making its debut at the North American International Auto Show. The move comes soon after the addition of a new “entry-level” model, the CLA, which is proving to be the most successful launch ever for the German maker’s U.S. sales subsidiary.
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The 2015 remake of the Mercedes C-Class helps separate the two models and allows them to target different market niches. That’s good news for buyers of what was original sold as the Baby Benz. The 2015 model is larger yet lighter, more aerodynamic and more fuel-efficient and will offer a broad new array of features including the full array of so-called Intelligent Drive technologies only recently added to the E- and S-Class models, said Steve Cannon, CEO of Mercedes-Benz USA.
“We believe this new model will set an absolute benchmark in a very competitive segment,” Cannon told TheDetroitBureau.com.