Detroit Bureau on Twitter

Posts Tagged ‘Mercedes CLA shooting brake’

Mercedes Marks Best Month in its History

Luxury marque sets records in most major world markets.

by on Apr.08, 2015

The new Mercedes-Benz CLA Shooting Brake.

With a flood of new products coming to showrooms, and strong demand building in key markets such as the U.S., Europe and China, Mercedes-Benz set an all-time monthly sales record last month.

The luxury arm of Germany’s Daimler AG said it met demand for 183,467 vehicles in March, a strong 15.7% increase from the same month a year before.  Mercedes says it also had its best first quarter ever.

The Journal of Record!

“These successful results are due in no small part to the product offensive we continued to drive forward in March,” declared Ola Källenius, the Daimler board member responsible for Mercedes-Benz Cars Marketing & Sales.

(more…)

First Look: Mercedes-Benz CLA Shooting Brake

Revisiting the wagon.

by on Nov.26, 2014

The new Mercedes-Benz CLA Shooting Brake may be what's needed to change the opinions of U.S. drivers about wagons.

Manufacturers have tried going the semantic root: dubbing them shooting brakes, estates, crossovers and cross country. But Americans have shown an uncanny ability to sniff out a station wagon and turn up their noses – which is all the more ironic considering wagons make up one of the hottest segments in Europe.

Could the new Mercedes-Benz CLA Shooting Brake bridge that gap? The more immediate question is whether the German maker will try. It isn’t yet saying whether it will import the “two-box” take on its popular new compact luxury model. But these initial images suggest it might be worth a try.

Gain Traction!

“Like its big brother, the CLS Shooting Brake, the CLA Shooting Brake is targeted at active customers who are looking outside of the mainstream for a car that impresses with a high utility value,” says Ola Källenius, who oversees Mercedes marketing and sales operations. (more…)