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Posts Tagged ‘mercedes-Benz’

Mercedes-Benz Pulls Controversial, Self-Driving E-Class Ad

“You have to evaluate the environment,” especially after Tesla crash, says spox.

by on Jul.29, 2016

In "The Future," a new Mercedes-Benz E-Class (r) catches up with an autonomous F 015 concept.

Mercedes-Benz is pulling out of rotation a controversial ad for the new 2017 E-Class sedan that, critics contend, implies that the vehicle can be driven autonomously.

The issue has become particularly sensitive in the wake of a fatal crash involving a Tesla Model S sedan in Florida on May 9th. The vehicle was being operated in Tesla’s semi-autonomous Autopilot mode and, some evidence suggests, 40-year-old Joshua Brown may have been watching a video rather than remaining positioned to take control of the battery sedan in the event of a malfunction.

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“The intent was never to suggest this was (an autonomous vehicle), but that this is the latest of the building blocks” that will eventually lead to self-driving technology, said Mercedes spokesperson Donna Boland, when asked about the video ad dubbed “The Future.”


Trucks, SUVs Dominating $50,000 Price Point

TrueCar says pickups, utes moving into the luxury territory.

by on Dec.11, 2014

Ford's F-150 tops the list of vehicles sold at a price topping $50,000 this year.

The perception of what constitutes a “luxury vehicle” may be changing, especially if price is the top factor, according to TrueCar, Inc.

The car selling service says that when it comes to sales of vehicles with prices exceeding $50,000 most would think German luxury brands like BMW and Mercedes-Benz would hold the top spots, but it’s just not so.

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“Conventional wisdom says German premium brands would dominate the list of top-selling vehicles over $50,000,” said John Krafcik, president of TrueCar. “The reality is that this price segment of the market is dominated by American pickups and SUVs sold through non-premium brand dealers.” (more…)

Mercedes Launching More Affordable AMG Sport Line

New performance models will offer AWD as standard feature.

by on Dec.01, 2014

The first two AMG Sport models are set to make their debut at the Detroit Auto Show next month.

It will cost you a modest $29,900 to slip inside the popular Mercedes-Benz CLA, the maker’s entry-level sedan. But should you want to pump up the power and performance, expect to push that price tag up to $47,450 for the AMG-badged CLA45.

But as part of its bid to double sales over the next few years, the German maker is launching an all-new line of performance models that will slot between the “base” Mercedes family and the top-end performance division. To be called AMG Sport, we’ll get a first look at two new models when the Detroit Auto Show rolls into town a little more than a month from now.

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“The new Sport models represent a convincing proposition for our customers: genuine sports car technology becomes accessible, appealing to an even broader-ranging clientele worldwide,” explains Tobias Moers, chairman of the Mercedes-AMG management board. “In the next three years we aim to more than double our total sales for 2013.”


Maybach Makes an Unexpected Return

How a once-abandoned brand name came back to life.

by on Nov.20, 2014

Mercedes-Benz introduced its ultra-exclusive S600 in Los Angeles yesterday with a bit of a surprise: it's the Mercedes-Maybach S600.

It is Los Angeles, so there’s always an opportunity to reinvent yourself. Just ask Mercedes-Benz which used the L.A. Auto Show this week to unexpectedly bring the once-abandoned Maybach brand name back to life.

Named for Wilhelm Maybach, a partner of Daimler AG founder Gottfried Daimler, the Maybach name graced a line of ultra-exclusive automobiles, such as the Maybach M57. But in 2011 slow sales led the company to announce it would kill off the brand.

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Mercedes wasn’t about to abandon the market’s most elite buyers, though. It planned a stretched and upgraded version of the elite S-Class, which was originally set to be called the Mercedes-Benz S600 Pullman. But in a surprise move, it has decided to call the new model the Mercedes-Maybach S600. (more…)

BMW, Mercedes Slugging It Out for Sales Title

Duel over luxury crown headed for photo finish.

by on Nov.11, 2014

BMW is holding a slim lead over rival Mercedes-Benz in the U.S. luxury market.

BMW and Mercedes-Benz are locked in a battle royal for the sales crown in the prosperous market for luxury cars in the U.S. BMW held the title for the two previous years, but one of the two has been the leader since 2011: the last year Lexus held the crown.

“One of the noteworthy facts in the October U.S. new vehicle sales results is that BMW now leads its archrival Mercedes-Benz by just 5,389 sales through the first ten months of this year,” IHS Automotive Analyst Tom Libby said.

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“With such a small gap in sales through 10 months, the two makes will most likely use marketing tools extensively through the end of the year, including numerous types of incentives, to gain an edge.” (more…)

Mercedes Opts for Order in its Alphabet Soup Model Nomenclature

Return of the Maybach.

by on Nov.11, 2014

Mercedes announced it is bringing back the Maybach. The maker is also going to clean up the alphabet soup that is its naming system.

If you have a hard time telling an S from an E, or an ML from a GL, you’re not alone. With all the new models it has added in recent years – and more coming at the rate of about one per quarter – the names used for the various members of the Mercedes-Benz line-up have become increasingly confusing.

Now, the German maker wants to impose some order on its world and is rolling out a new nomenclature strategy that it says should be a good bit easier to understand – though it could add still more confusion in the short-term as the GLK becomes the GLC and the ML becomes the GLE.

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Mercedes also delivered a surprise by announcing it is bringing back the Maybach name it seemed to have abandoned for good just a couple years ago. It’s new super-premium models will now carry the designation Mercedes-Maybach, while its highest performance offerings will be dubbed Mercedes-AMG. (more…)

BMW, Mercedes Recall More than 400K Cars

German makers deal with stalling, tail light problems.

by on Apr.29, 2014

The 2012 BMW 3-Series is one of the many models targeted by the latest recall.

The list of recalls continues to lengthen as two German automakers – BMW and Mercedes-Benz – issued recalls for separate problems on more than 400,000 vehicles.

BMW is recalling 156,000 cars due to issues with aluminum bolts that secure the housing for the variable camshaft timing adjustment unit can loosen over time and may break and could cause stalling.

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The action covers the 2010-12 1 Series, 3 Series, 5 Series Gran Turismo and X3, X5, X6 and Z4 along with the 2011-2012 5 Series and 2012 6 Series vehicles. Additionally, BMW is extending the warranties for another 170,000 inline six-cylinder 2010-12 vehicles, which are not covered in the recall, to address similar problems if they arise. The vehicles were built between September 2009 and February 2012. (more…)

Mercedes-Benz Takes Aim at BMW with New Concept Coupe

Beijing show car should reach production as the new Mercedes MLC.

by on Apr.21, 2014

Mercedes-Benz all-new Concept Coupe SUV is a “four-door coupe” that comes across, visually, as the love child of a Mercedes CLS and the ML sport-utility vehicle

It’s been a busy week for Mercedes-Benz. Fresh on the heels of introducing an all-new S63 AMG Coupe at the New York International Auto Show, the maker has yet another high-level model making its debut in Beijing this week.

And while it’s officially called the New Concept Coupe, you can be quite certain that this prototype will be returning in production form in the near future as a pretty much direct competitor to the likes of the BMW X6. It’s expected to be dubbed the Mercedes-Benz MLC.

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It’s part of a full-on product assault from the tri-star brand which plans to roll out an astounding 30 new vehicles between now and the end of the decade, an average of one per quarter through 2020, according to Steve Cannon, CEO of Mercedes-Benz USA. (more…)

Audi A3 Wins World Car of the Year

Germans take clean sweep of five awards.

by on Apr.17, 2014

Scott Keogh, Audi of America’s CEO, clutches the large World Car Trophy in front of the Audi A3.

The Audi A3 was named the World Car of the Year during a ceremony at the New York International Auto Show Thursday, marking the second time the maker has captured the prestigious honor in recent years.

But there was something for everyone during the morning ceremony – at least if you were a German automaker, BMW, Mercedes-Benz and Porsche dividing up the four other trophies handed out for 2014.

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“This really represents what Audi does extremely well,” proclaimed Scott Keogh, Audi of America’s CEO, as he clutched the large World Car Trophy at the podium. “We couldn’t be prouder to win this award.” (more…)

Mad Men’s Don Draper Lusts for Mercedes S63 AMG Coupe

Actor Jon Hamm helps unveil new luxury coupe at NY Auto Show.

by on Apr.16, 2014

Actor Jon Hamm and Mercedes-Benz USA President Steve Cannon unveil the new S63 AMG Coupe.

Too bad for Don Draper that he’d be long retired by now. Had he stuck around, the fictional advertising executive in the popular TV series Mad Men would have been ponying up his paycheck to purchase one of the new Mercedes-Benz S63 AMG Coupes that is making its debut at the New York International Auto Show.

Or so says Jon Hamm, the actor who portrays the handsome and worldly Draper – but who also provides voiceovers for the German maker. Initially hidden behind the scenes during Mercedes’ auto show news conference, Hamm came out on stage to help unveil the new luxury coupe with Mercedes-Benz USA President Steve Cannon.

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Clearly enjoying the assignment, Hamm said, “I can promise you if we were doing Mad Men today, I would put it into my contract that Don Draper would drive this car.”

It would probably take someone in his position as co-owner of a Madison Avenue ad agency. While Mercedes has yet to reveal the price of the C63 AMG 4Matic Coupe, the model it replaces started at $154,600 – plus delivery charges.