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Mazda or Scion or Fiat? Alliances Are Changing the Face of the Auto Industry

Automakers partner up to cut costs, expand product lines.

by on May.28, 2015

The new Mazda Miata was developed as part of a joint venture with Fiat.

When the new iA comes to Scion showrooms later this year, it will mark the first time Toyota’s youth-oriented brand has offered a sedan.

To bring it to market, Scion sought out some help, largely repurposing a 4-door model developed by smaller Japanese automaker Mazda. Toyota also will use the subcompact Mazda2 as the starting point for the next version of its small Yaris model – which will be assembled at a new Mazda plant in Mexico.

Stay on Top!

Confused? You’re not alone.  It takes more than just a scorecard to keep up with the convoluted alliances in today’s increasingly competitive auto industry. Hoping to add more models to their line-ups while at the same time driving down costs, traditional competitors are finding advantages to working together.

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