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Car Dealer Restaurants: Curiosity or Trend?

Mercedes-Benz of Rocklin and Bistro 33 open dining spot.

by on Aug.27, 2009

Would you like an E-class for dessert?

Would you like an E-class for dessert?

Auto dealers and restaurants have been getting together for years now as automalls have grown in size to include various types of retailers, including fast food outlets and restaurants that are more formal. Larger stand-alone dealerships include a canteen of sorts where customers waiting for service can grab a quick bite or cup of java.

On the more ambitious end of the scale is Mercedes-Benz of Rocklin. The northern California dealership has just opened a restaurant this week inside its store, “Bistro 33 at Rocklin.” It’s said to be an upscale restaurant.

“While enjoying a meal, and looking across the lake at our dealership situated in Town Center, we thought why not bring two great brands together under one roof,” says George Grinzewitsch Jr., owner of Mercedes-Benz of Rocklin, as well as Mercedes-Benz dealerships in Sacramento and El Dorado Hills.

The new restaurant is open seven days a week, serving breakfast, lunch and dinner with a full bar.

“Customers will experience the ultimate luxury destination while dining on infused interpretations of timeless American classic fare with a modernistic sensibility at appealing prices,” says Matt Haines, one of the prolix owners of the restaurant.