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Mercedes Adding New Model at U.S. Plant

All new product will be fifth in Tuscaloosa.

by on Oct.21, 2011

Mercedes-Benz will add an all-new model at its Alabama assembly plant.

Daimler AG plans to spend $350 million to produce another model at it US production center in Tuscaloosa, Alabama, starting in 2015, and also plans to add jobs next year at its Western Star truck plant in Portland, Oregon.

The entirely new Mercedes-Benz model will roll off the production line as its fifth product and is expected to add some 400 additional jobs at the plant.

Tuscaloosa has been the production site of the Mercedes-Benz M-, GL-, and R-Class SUVs and is also slated to start build the Mercedes-Benz C-Class for the North American market beginning 2014.

Dieter Zetsche, Chairman of the Daimler Board of Management and Head of Mercedes-Benz Cars, said the new model coming to Tuscaloosa is part of the company’s plans to broaden its product line.

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“This new model from the Tuscaloosa plant is an important element of our growth strategy. It is one of the ten additional models which we will introduce within the next four years alone across all segments,” said the CEO, adding that, “At the same time, we are systematically broadening our manufacturing footprint in the NAFTA region.”

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Daimler, Nissan, Renault Project Billions in Savings From New Alliance

Partnership could save Smart brand, help makers expand global presence and product lines.

by on Apr.07, 2010

Among the many projects set in motion under the new alliance is the development of a next-generation Smart fortwo, as well as the addition of a 4-door micro-car.

Daimler AG and the Renault-Nissan Alliance have signed a broad agreement on strategic cooperation that they claim will enable the two groups to collectively save nearly $3 billion, over the next five years, while helping all three makers to expand their global presence.

Among initial efforts, the new partners will cooperate on the development of a new product for Daimler’s struggling Smart car brand; they will also work on new gasoline and electric powertrains.  And a variety of additional cooperative ventures are under study, confirmed Dieter Zetsche, CEO of Daimler AG and his counterpart, Carlos Ghosn, who serves a dual role as chief executive of both Renault and Nissan.

“The lesson from the last crisis in the auto industry, in 2008 and 2009, is that you better be global, that you cannot do it alone, and that you better have friends,” Ghosn said, during a conversation with U.S. journalists.

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As part of the agreement, the two groups will exchange small amounts of equity.  This will give the Renault-Nissan Alliance a 3.1% stake in Daimler, while the German makers get a 3.1% stake in both Renault and Nissan.

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