Detroit Bureau on Twitter

Posts Tagged ‘Mercedes-Benz electric vehicles’

Mercedes Generation EQ Concept Moves Battery Power “into the Fast Lane”

Show car introduces new battery-based EQ brand.

by on Sep.29, 2016

Daimler Chairman Dieter Zetsche helps reveal the Generation EQ concept vehicle in Paris.

Anyone who thinks battery power is just for a select niche of techies and greenies might come away with a very different opinion after touring this year’s Paris Motor Show. And if the message still doesn’t come across, just ask Daimler AG Chairman and CEO Dieter Zetsche, who assured a media audience that the Mercedes-Benz brand is moving electric vehicles “into the fast lane.”

The automaker previously committed to putting 10 plug-in hybrids and several pure battery-electric models into production over the next several years. But the Mercedes Generation EQ concept making its debut at the Mondial de l’Automobile takes things a step further. It will launch an all-new electrified brand, dubbed EQ, to challenge the likes of America’s Tesla and arch-rival BMW’s “i” brand. Future products will be badged “Mercedes-EQ, Zetsche told TheDetroitBureau.com

Powering Up!

“The emission-free automobile is the future,” said Zetsche. “And our new EQ brand goes far beyond electric vehicles. EQ stands for a comprehensive ecosystem of services, technologies and innovations.”

(more…)