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Automakers Take Aim at Drowsy Driving

New Lincoln will tell you when it’s time for a coffee break.

by on Nov.28, 2011

With the 2013 MKS update Lincoln takes aim at the problem of drowsy driving.

If you’ve ever felt yourself nodding off when you’ve spent a little too much time behind the wheel you’re not alone.  According to a recent study by the AAA Foundation more than two in five drivers admit they’ve fallen asleep, even for a moment, when driving.

While most motorists now recognize the dangers of drunk driving, AAA officials fear that there’s a more casual attitude when it comes to drowsy driving.  But new technology is designed to not only alert drivers who have begun to drift off while behind the wheel but also help them avoid an accident.

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Calling drowsy driving a “serious concern,” Ford Motor Co.’s global product chief Derrick Kuzak recently revealed that the maker’s updated 2013 Lincoln MKS sedan will be able to tell when a driver is distracted or, worse, beginning to doze.  The luxury model’s Lane Keeping System will initially sound an alert if the vehicle drifts out of its lane.  If necessary, it will then add a bit of torque to the steering wheel to gently nudge the MKS back into its lane.