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Mercedes’ AMG Aiming to Redefine the Future of Performance

Power output isn't necessarily the ultimate measure.

by on Mar.24, 2016

The Mercedes-AMG GLC 43 is powered by a twin-turbo V-6. AMG is looking to change the perception of what's considered "high performance."

It wasn’t all that long ago that delivering 300 horsepower was considered impressive and 400 almost unattainable. As performance fans know, a number of models have lately smashed through the 1,000 hp barrier, the new Bugatti Chiron punching the number up to 1,500.

But is horsepower alone the goal? Is that the only way to define performance? And if so, how far can the industry go?

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While no slouch, with plenty of products topping the 600 horsepower, Daimler AG’s AMG arm wants to define what performance means on its own terms, and simply chasing ever-bigger numbers is not what that’s all about, said the German subsidiary’s CEO Tobias Moers, during a small media roundtable at the 2016 New York International Auto Show. (more…)

Jaguar Steps Up High Performance Game with F-Type SVR

Special SVO unit ready to battle BMW, Mercedes.

by on Mar.23, 2016

Jaguar Land Rover's Ian Callum introduces the new Jaguar F-Type SVR at the New York International Auto Show.

Jaguar Land Rover is pushing ahead with its plans to challenge key German rivals, such as BMW and Mercedes-Benz, in the high performance arena.

BMW has the well-received M-Class, while Mercedes-Benz has AMG, which have both developed reputations for unique and deft specialized engineering. Jaguar Land Rover, however, is ready to match its German competitors with SVO or Special Vehicle Operations and its new SVR badge, which made its debut last year on an ultra-luxurious Range Rover vehicle.

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Mark Stanton, director of JLR’s SVO, operations said the next step for the company is to remake a Jaguar F-Type into a SVR, the vehicle that will be the fastest Jaguar ever built with a top speed of 200 miles per hour. JLR has set up a special base for the SVO operation, said Stanton. (more…)

Mercedes Ramps Up Performance With E43 AMG

AMG light package set to debut in New York later this month.

by on Mar.11, 2016

The 2017 Mercedes-AMG E43 will make its first appearance at this month's NY Auto Show.

We’ve barely had time to consider the mainstream versions of the next-generation Mercedes-Benz E-Class but the German maker is already rolling out the first of what will be several AMG editions.

Part of a new line-up of what might be dubbed “AMG Light” offerings, the 396-horsepower 2017 Mercedes-AMG E43 puts a premium not only on safety but an extensive array of new safety technologies. That’s in keeping with the strategy of launching breakthroughs with the big S-Class and then going even further with each subsequent model that follows.

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“The new AMG E43 offers impressive driving dynamics coupled with cutting-edge efficiency. Twin turbocharging, features adopted from motorsport and characteristic AMG design immediately indicate to our customers that the new E-Class from AMG offers pure Driving Performance coupled with cutting-edge technology and intense emotion,” said Tobias Moers, CEO of Mercedes-AMG GmbH.

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Mercedes Working Up 1,000 HP Supercar

Two alternate versions reportedly under development.

by on Nov.30, 2015

The Mercedes-McLaren SLR was first unveiled in 2003. It's shown here during a debut drive.

The new Mercedes-AMG GT is an intimidating beast, meant to challenge the likes of the venerable Porsche 911. But it’s not a true replacement for two of the maker’s recent supercars, the SLR and SLS models.

Now, it seems, Mercedes wants to fill that gap and take advantage of the growing demand for vehicles that can deliver as much as 1,000 horsepower or more. According to a report in the well-connected German magazine, Auto Bild, Mercedes is looking at two alternatives that could push the pony count near, and perhaps into the four-figure range.

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It would join a select group of so-called ultracars, including the Koenigsegg Agera and Bugatti Veyron. But it would take a very different approach when it comes to delivering all that muscle.

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Lofty Price Tag for High-Performance Cadillac CTS-V

2016 model bigger, faster – and $11,000 more expensive.

by on Apr.30, 2015

The 2016 Cadillac CTS-V is larger but also a lot more powerful, with a 640-hp V-8.

Cadillac’s new 640-horsepower CTS-V will not only be the brand’s most powerful model ever, but also its most expensive sedan ever, at $84,990 including delivery charges.

The third-generation performance sedan is aimed at some of the luxury segment’s toughest competitors, including the vaunted BMW M5. But while it delivers more muscle than the Bavarian performance sedan it remains far from certain consumers will accept the hefty price tag which is about $11,000 more than the outgoing version of the Caddy CTS-V.

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“V-Series represents the pinnacle of Cadillac, a brand that now makes drivers’ cars at the highest level,” said Johan de Nysschen, Cadillac president, in a statement. “The new CTS-V is essentially two cars in one: a luxury sedan with sophisticated road manners and a track-capable sports car with awe-inspiring performance.”

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Newest Mercedes-AMG May Float Your Boat

Cigarette Racing hints at GT S-inspired concept.

by on Jan.30, 2015

Mercedes-AMG and Cigarette Racing are teaming up to introduce a new concept at the Miami International Boat Show next month.

The Mercedes-AMG product setting hearts aflutter may not be the new AMG GT S, but it’s marine twin that will make its debut in Miami in two weeks.

Courtesy of a partnership with Cigarette Racing Team, many of Mercedes’ AMG beasts have equally powerful marine cousins. In the case next week, it will unveil its 50-foot long Maurader GT S concept at the Miami International Boat Show.

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While the GT S, which is the second sports car developed entirely in-house by Mercedes-AMG after the SLS AMG, boasts a 4.0-liter M178 twin-turbo V8 develops 510 horsepower with 479 lb-ft of torque. Details about the power of the matching boat are sketchy, but based on past examples, it’s safe to assume the Maurader GT S will put out more than 2,000 hp and hitting the 100 mph barrier. (more…)

Mercedes Launching More Affordable AMG Sport Line

New performance models will offer AWD as standard feature.

by on Dec.01, 2014

The first two AMG Sport models are set to make their debut at the Detroit Auto Show next month.

It will cost you a modest $29,900 to slip inside the popular Mercedes-Benz CLA, the maker’s entry-level sedan. But should you want to pump up the power and performance, expect to push that price tag up to $47,450 for the AMG-badged CLA45.

But as part of its bid to double sales over the next few years, the German maker is launching an all-new line of performance models that will slot between the “base” Mercedes family and the top-end performance division. To be called AMG Sport, we’ll get a first look at two new models when the Detroit Auto Show rolls into town a little more than a month from now.

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“The new Sport models represent a convincing proposition for our customers: genuine sports car technology becomes accessible, appealing to an even broader-ranging clientele worldwide,” explains Tobias Moers, chairman of the Mercedes-AMG management board. “In the next three years we aim to more than double our total sales for 2013.”

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Mercedes-AMG Teaming Up with Agusta

German maker returns to its roots.

by on Oct.31, 2014

The new Mercedes-AMG GT S and the MV Agusta F3 800 Ago: the best of the new business partners.

Mercedes’s performance division AMG has launched what it’s billing as a “long-term partnership” with Italian motorcycle manufacturer Agusta Motor SpA. The deal will give Mercedes-AMG GmbH a 25% stake in Agusta.

Exactly how the alliance will work remains to be seen – though Mercedes had a previous alliance with another high-performance bike maker, Ducati, before that Italian firm was snapped up by rival automaker Audi. Indeed, Mercedes is given credit for the invention of the motorcycle itself.

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“The partnership provides us with an entry into a world of additional high-performance enthusiasts,” explained Tobias Moers, chief executive of Mercedes-AMG, in a prepared statement. The two, he added, “are connected not only by a long and successful racing history, but also by shared values and goals for the future – allowing the experience of utmost perfection, optimal performance and motorsport technology for the road.” (more…)

Mercedes Unleashes its New AMG GT Sports Car

Porsche and Audi have been put on notice.

by on Sep.10, 2014

Mercedes sets out to take on the Porsche 911 Turbo with its new AMG GT S sports car.

Five months after delivering word it would unleash an all-new high-performance sports car, Mercedes-Benz has lifted the covers on its new AMG GT S.

The new model comes shortly after the Teutonic maker ended production of its SLS supercar. But the 2016 Mercedes AMG GT S isn’t a direct replacement. At around $120,000 or less than half the price of the SLS, the new 2-seater will be targeting such German competitors as the Porsche 911 and Audi R8.

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“We are venturing out into a challenging sports car segment with its top-class competitive field,” proclaimed Mercedes’ R&D chief Thomas Weber. “This is an incentive and motivation for us at the same time to prove to sports car enthusiasts around the world the kind of performance that AMG is capable of.”

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Lexus Counts on F Sport to Improve Sales

Line-up competes against luxury sport models.

by on Aug.01, 2014

Based on the success of its IS F Sport line-up, Lexus is expanding the portfolio to the NX and RX models.

The F Sport models will play a bigger role at Lexus going forward.

The F Sport version of the new Lexus IS 250 and Lexus IS 350 has been a major success, accounting for roughly half of all sales of the new IS Lexus last year according to Owen Peacock, Lexus’ national marketing manager.

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“The F Sport makes up 50% of the IS sales mix and the average buyer is five to 12 years younger for the than standard model,” he added. (more…)