Mercedes’s performance division AMG has launched what it’s billing as a “long-term partnership” with Italian motorcycle manufacturer Agusta Motor SpA. The deal will give Mercedes-AMG GmbH a 25% stake in Agusta.
Exactly how the alliance will work remains to be seen – though Mercedes had a previous alliance with another high-performance bike maker, Ducati, before that Italian firm was snapped up by rival automaker Audi. Indeed, Mercedes is given credit for the invention of the motorcycle itself.
“The partnership provides us with an entry into a world of additional high-performance enthusiasts,” explained Tobias Moers, chief executive of Mercedes-AMG, in a prepared statement. The two, he added, “are connected not only by a long and successful racing history, but also by shared values and goals for the future – allowing the experience of utmost perfection, optimal performance and motorsport technology for the road.” (more…)